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Xiaomi Launched Its Xiaomi 11T Series
 
Their focus is on Europe and Asia over sales in the US, which are dominated by Apple and Samsung.  The Xiaomi 11T Pro (the Mi branding is dead now, remember) leads the series, with a Snapdragon 888, 6.67-inch AMOLED display that looks great, solid battery life with super-fast 120W charging, and a triple camera, focusing on a 108MP main shooter. 

• Xiaomi skimped on the IP rating, went for a cheaper plastic build, left out wireless charging, and started the base model with 8GB/128GB at €649 (~$650, before tax).
• Depending on your region, it does battle with the likes of the vanilla OnePlus 9($649), Motorola Edge ($699), iPhone 13 ($699) and the Galaxy S21 FE, whenever Samsung finally launches that in the next few weeks or so.
• The 11T Pro looks like a powerful set of components that don’t quite stack together thanks to a middling camera and cheap build feel.

 “Xiaomi aimed high with the 11T Pro but didn't quite reach its target. The phone has plenty going for it, such as a gorgeous display, top performance, and blazing fast charging, but the cameras are middling and there are several missing features that hurt its overall appeal.” 
The proximity of the launch to Apple’s event by a day made Xiaomi’s already clumsy marketing feel wildly off-piste. Xiaomi s really good at solid, value-packed smartphones, and flagships that tick plenty of boxes. But marketing is not at all its strength. Its best marketing efforts are its prices, not its launches.