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WitsView Reports LCD TVs Shipments Down 4.1% in 2017, Expects 3.9% Growth in 2018
January 22, 2018 WitsView reported that global shipments of branded LCD TV sets totaled 210 million units in 2017; down 4.1% on year, but 2018 shipments are expected to grow by 3.9% to 218 million. TV brands expect shipments to continue rising ahead of Chinese New Year, and to further expand during global sports events such as Winter Olympics, Super Bowl and World Cup. In 2018, Samsung's TV business will continue to be profit-oriented with product development focusing on QLED TVs for high-end market segments. The share of high-resolution (4K) and large-size (49-inch and larger) TV sets will both surpass 50% of the shipments, said WitsView. As for small size (under 49-inch), which has a lower gross margin, Samsung will increase the percentage of outsourcing in its manufacturing process to optimize the costs.
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