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Visteon opts for the Low Priced Spread
In Visteon’s Q121 earning’s report, they indicated that the auto industry is quickly adopting larger displays with touch capability similar to consumer electronics. Dials, knobs and buttons are fading into history. As mass market vehicles start to offer 12-inch or larger displays, premium and luxury OEMs are looking to differentiate their cockpits with more advanced display solutions. Visteon developed microZone to address the industry demand for a high-quality display that delivers a premium experience while meeting stringent automotive-specific requirements. Automotive displays larger than 12 inches require a wider color gamut to render images without a banding effect. Displays also require higher brightness and contrast ratios to work well in bright, ambient lighting conditions. Unlike consumer devices, cockpit displays are mounted at a fixed viewing position and angle. Displays must also be very energy-efficient so that heat dissipation can be managed effectively. Finally, displays must have a life span of 10 years or more to match vehicle life spans.
OLED is today's state-of-the-art technology for high-end displays in consumer electronics. However, it has two significant drawbacks when it comes to automotive applications. First, as it is based on organic light emitting material, OLED's life span is not long enough for automotive applications. Moreover, the brighter the display, the quicker it deteriorates. The second drawback is cost. OLED is significantly more expensive to manufacture, especially for large size displays.
Visteon's microZone display technology offers vehicle manufacturers a very good alternative to OLED. We introduced microZone at the Consumer Electronics Show in 2019 and have since continued to evolve its capabilities.
They announced their first microZone award, which is with a North American OEM for a multi-display system that will be featured in multiple premium and performance vehicle models. At about $250 million, this business win is very significant and will launch in 2024. MicroZone is an innovation, developed entirely in-house at Visteon to address specific automotive challenges. As a high-end solution that delivers a premium experience, microZone carries a price premium over standard displays that use LCD technology.
In Visteon’s Q121 earning’s report, they indicated that the auto industry is quickly adopting larger displays with touch capability similar to consumer electronics. Dials, knobs and buttons are fading into history. As mass market vehicles start to offer 12-inch or larger displays, premium and luxury OEMs are looking to differentiate their cockpits with more advanced display solutions. Visteon developed microZone to address the industry demand for a high-quality display that delivers a premium experience while meeting stringent automotive-specific requirements. Automotive displays larger than 12 inches require a wider color gamut to render images without a banding effect. Displays also require higher brightness and contrast ratios to work well in bright, ambient lighting conditions. Unlike consumer devices, cockpit displays are mounted at a fixed viewing position and angle. Displays must also be very energy-efficient so that heat dissipation can be managed effectively. Finally, displays must have a life span of 10 years or more to match vehicle life spans.
OLED is today's state-of-the-art technology for high-end displays in consumer electronics. However, it has two significant drawbacks when it comes to automotive applications. First, as it is based on organic light emitting material, OLED's life span is not long enough for automotive applications. Moreover, the brighter the display, the quicker it deteriorates. The second drawback is cost. OLED is significantly more expensive to manufacture, especially for large size displays.
Visteon's microZone display technology offers vehicle manufacturers a very good alternative to OLED. We introduced microZone at the Consumer Electronics Show in 2019 and have since continued to evolve its capabilities.
They announced their first microZone award, which is with a North American OEM for a multi-display system that will be featured in multiple premium and performance vehicle models. At about $250 million, this business win is very significant and will launch in 2024. MicroZone is an innovation, developed entirely in-house at Visteon to address specific automotive challenges. As a high-end solution that delivers a premium experience, microZone carries a price premium over standard displays that use LCD technology.
- Wide Color Gamut: Today’s automotive displays achieve 75-85% of the NTSC (National Television System Committee) color space. MicroZone can render more saturated colors, up to 110% NTSC. A wider color gamut enables microZone technology to reproduce a greater range of the visible color spectrum, and is compliant with the DCI-P3 color standard for HD
- High Contrast Ratio: The microZone contrast ratio is at least 100,000:
- High Brightness: undefined but >600 nits
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Barry Young
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