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TrendForce Forecasts Q121 Smartphones Shipments of 342m up 25% Y/Y
TrendForce forecasts Samsung to produce 62 million smartphones in Q121 with an 18.1% share of global smartphone production and Apple Inc. is expected to drop to the second spot with 54 million units with a 15.8% share. Apple led Q420 with 77.6 million units of iPhones, beating Samsung's production of 67 million units. Xiaomi Corp. is projected to become the third-largest smartphone producer in the Q121, with a share of 15.2 percent. OPPO, which includes OnePlus and Realme devices, is expected move in to the fourth place with a 15.1% share, followed by Huawei with a 7.7% share. Global smartphone production is likely to reach 342 million units in the first quarter of 2021, up 25 percent from a year ago, and a sequential decline of 6 percent, TrendForce said. "Historically, smartphone production tends to experience a sequential drop of around 20 percent for the first quarter as demand collapses from the peak-season level of the fourth quarter of the preceding year," it said. "However, the performance of the first quarter of this year is expected to defy seasonality." The market researcher expected 2021 global smartphone production volume to reach 1.36 billion units, up 9% Y/Y.
"The main focus of Samsung's sales efforts will still be on the Galaxy A series that encompasses models across the high-end, mid-range, and low-end segments of the price spectrum," it said. "To effectively compete against Chinese brands that boast better price-performance ratio for their devices, Samsung will maintain high specifications and a price advantage for Galaxy A devices." (Yonhap)
The next table compares the TrendForce forecast with the projects in last week’s Musing. The two forecasts developed independently are within 0.2% in terms of total shipments and differ primarily in the OLED Association’s more optimistic view of Apple shipments and the TrendForce’ strong opinion on OPPO and Xiaomi’s growth.
Table 1: Q121 Smartphone Shipments Forecast Comparison by OEM
TrendForce forecasts Samsung to produce 62 million smartphones in Q121 with an 18.1% share of global smartphone production and Apple Inc. is expected to drop to the second spot with 54 million units with a 15.8% share. Apple led Q420 with 77.6 million units of iPhones, beating Samsung's production of 67 million units. Xiaomi Corp. is projected to become the third-largest smartphone producer in the Q121, with a share of 15.2 percent. OPPO, which includes OnePlus and Realme devices, is expected move in to the fourth place with a 15.1% share, followed by Huawei with a 7.7% share. Global smartphone production is likely to reach 342 million units in the first quarter of 2021, up 25 percent from a year ago, and a sequential decline of 6 percent, TrendForce said. "Historically, smartphone production tends to experience a sequential drop of around 20 percent for the first quarter as demand collapses from the peak-season level of the fourth quarter of the preceding year," it said. "However, the performance of the first quarter of this year is expected to defy seasonality." The market researcher expected 2021 global smartphone production volume to reach 1.36 billion units, up 9% Y/Y.
"The main focus of Samsung's sales efforts will still be on the Galaxy A series that encompasses models across the high-end, mid-range, and low-end segments of the price spectrum," it said. "To effectively compete against Chinese brands that boast better price-performance ratio for their devices, Samsung will maintain high specifications and a price advantage for Galaxy A devices." (Yonhap)
The next table compares the TrendForce forecast with the projects in last week’s Musing. The two forecasts developed independently are within 0.2% in terms of total shipments and differ primarily in the OLED Association’s more optimistic view of Apple shipments and the TrendForce’ strong opinion on OPPO and Xiaomi’s growth.
Table 1: Q121 Smartphone Shipments Forecast Comparison by OEM
