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Transsion Holdings, 6th Worldwide and the Leader in Africa’s Smartphones
 
Without great fanfare in the smartphone world, Transsion Holdings, the leading mobile phone brand in Africa is expected to become the 6th leading brand globally in 2021, with 70m shipments.  Transsion also ships >100m feature phones annually. The company also ships over 100m feature phones annually. The company went public on the Shanghai Stock Exchange in September 2019, has a total market capitalization of RMB 110.8 billion ($16.9 billion). 
 
Figure 1: Smartphone Shipments by Year (Transsion)

Transsion Holdings defied expectations when it reported revenue of RMB 25 billion ($3.77 billion) and income of RMB 1.95 billion ($295 million) in the first three quarters of 2020. These numbers are 48% and 50% higher than their respective performances in the first three quarters of 2019, an impressive feat despite the supply chain and distribution challenges posed by COVID-19. So far, the company’s unique approach of low pricing, localization and mass marketing, and a three-pronged brand strategy has paid off in Africa, a notoriously fragmented market.


 Table 1: Africa Q320 Smartphone Shipments, Share, Growth

Transsion Brands; Tecno, Itel and Infinix split the shipments at 3.8m, 3.3m and 3.0m respectively. 
 
Table 2: Adults w/Internet Access in Africa