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The Dream Team And The Can’t Fail Concept; Fails
The Team: Meg Whitman former CEO, eBay/HP, Jeffry Katzenberg, former Chairman, Disney Studios, cofounder DreamWorks and $1.75b in start-up funding.
The concept: The majority of 4 billion smartphone owners were so busy their lives were divided into short snippets of time that needed to be filled. Quibi would stream 5-10 minutes of compelling content to a smartphone designed to show video as perfect at 10 inches from the eye as theatres were at 30’ to 50’ from the eye?
What happened:
Quibi notified investors they would return $0.20 on the dollar as the company shut down. The company’s backers included most of the big studios, Goldman Sachs, JPMorgan Chase, Google, Alibaba, Carlos Slim, Meg Whitman, Facebook.[1] Not a big deal for the studios since they all received funding to develop Quibi content.
[1] According to NY Times
The Team: Meg Whitman former CEO, eBay/HP, Jeffry Katzenberg, former Chairman, Disney Studios, cofounder DreamWorks and $1.75b in start-up funding.
The concept: The majority of 4 billion smartphone owners were so busy their lives were divided into short snippets of time that needed to be filled. Quibi would stream 5-10 minutes of compelling content to a smartphone designed to show video as perfect at 10 inches from the eye as theatres were at 30’ to 50’ from the eye?
What happened:
- Katzenberg and Whitman came from different worlds and couldn’t get along
- The content was not compelling
- People’s free 10 minutes turned into hours when COVID-19 encouraged working from home and pursuing distance learning
Quibi notified investors they would return $0.20 on the dollar as the company shut down. The company’s backers included most of the big studios, Goldman Sachs, JPMorgan Chase, Google, Alibaba, Carlos Slim, Meg Whitman, Facebook.[1] Not a big deal for the studios since they all received funding to develop Quibi content.
[1] According to NY Times
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