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TCL
April 19, 2020
Last year was an incredibly successful one for TCL, which this week reported a record turnover of HK$46.99 billion (£4.8 billion) in 2019, up 3.1% from the year before. The company also reported a net profit of HK$2.28 billion for the year. The company’s record turnover was due in a large part to its global TV sales, which rose by 11.9% in the year to 32 million units shipped, putting TCL in second place overall in terms of total TVs shipped with a 13% market share, behind only Samsung and ahead of LGE.
TCL’s sales volume also rose by 16.5% to 20.64 million sets, leaving the company ranked third overall in terms of market share, according to data from IHS Markit.
TCL said its growth was largely driven by sales outside of its home market in China. International sales volume of TCL-branded TVs jumped by 26.1% year-over-year to 13.46 million sets shipped. In addition, the company’s turnover increased by 14.1% to HK$21 billion.
TCL is set to launch a number of new TVs later this year, including its flagship 8-series Vidrian 8K Mini-LED TVs that fuse tens of thousands of LED backlights and their circuitry directly into the TV panel’s glass substrate. The effect of this is said to be far superior local dimming than compared with regular LCD TVs, and a notable boost in contrast and luminance too. The company will also launch a range of high-end QLED Android TVs next month, joining its two more affordable 4K HDR Android TVs that went on sale in the U.K. earlier this week.
Most TV brands are cutting back their panel orders for the second quarter of 2020 as demand for TVs in most markets, particularly in the US and Europe, has contracted significantly due to the coronavirus pandemic, according to industry sources.
Panel orders from Chinese brands will be flat in the second quarter as first-quarter TV shipments from vendor including Xiaomi and Skyworth to the local market were 20% lower than expected, said the sources. Other vendors including Samsung Electronics, LG Electronics, Sony and Philips expect to suffer the most in the second quarter as shipments to Europe currently account for about 30% of their respective shipments. The pandemic is expected to reduce by 8-10% of panel orders from TV brands in the second quarter, estimated the sources. The reduction of orders comes at a time when the capacity resumption at most panel makers is likely to reach over 90% in the second quarter, noted the sources, saying the capacity recovery will also add the downward pressure on panel prices.
TCL
April 19, 2020
Last year was an incredibly successful one for TCL, which this week reported a record turnover of HK$46.99 billion (£4.8 billion) in 2019, up 3.1% from the year before. The company also reported a net profit of HK$2.28 billion for the year. The company’s record turnover was due in a large part to its global TV sales, which rose by 11.9% in the year to 32 million units shipped, putting TCL in second place overall in terms of total TVs shipped with a 13% market share, behind only Samsung and ahead of LGE.
TCL’s sales volume also rose by 16.5% to 20.64 million sets, leaving the company ranked third overall in terms of market share, according to data from IHS Markit.
TCL said its growth was largely driven by sales outside of its home market in China. International sales volume of TCL-branded TVs jumped by 26.1% year-over-year to 13.46 million sets shipped. In addition, the company’s turnover increased by 14.1% to HK$21 billion.
- In North America, sales volume rose by 14.3% compared to the year before making TCL the number two TV brand in the United States.
- In Europe, TCL sales volume was up 35% Y/Y and by 54.5% in the fourth quarter. The company did especially well in Spain, the U.K., Italy, France and Germany, where sales rose by 264%, 262%, 203%, 126% and 82% respectively.
- In emerging markets sales grew by 40.8% Y/Y, and by 56.5% in the final quarter. “Fast-growing markets” such as India, Argentina, Australia and Russia were highlighted, as TCL saw sales volume rise by 151%, 121%, 79% and 46% respectively in those markets. The company also did well in countries such as Myanmar, the Philippines and Saudi Arabia, where it ranked as the second-most popular brand in terms of TV sales volume.
TCL is set to launch a number of new TVs later this year, including its flagship 8-series Vidrian 8K Mini-LED TVs that fuse tens of thousands of LED backlights and their circuitry directly into the TV panel’s glass substrate. The effect of this is said to be far superior local dimming than compared with regular LCD TVs, and a notable boost in contrast and luminance too. The company will also launch a range of high-end QLED Android TVs next month, joining its two more affordable 4K HDR Android TVs that went on sale in the U.K. earlier this week.
Most TV brands are cutting back their panel orders for the second quarter of 2020 as demand for TVs in most markets, particularly in the US and Europe, has contracted significantly due to the coronavirus pandemic, according to industry sources.
Panel orders from Chinese brands will be flat in the second quarter as first-quarter TV shipments from vendor including Xiaomi and Skyworth to the local market were 20% lower than expected, said the sources. Other vendors including Samsung Electronics, LG Electronics, Sony and Philips expect to suffer the most in the second quarter as shipments to Europe currently account for about 30% of their respective shipments. The pandemic is expected to reduce by 8-10% of panel orders from TV brands in the second quarter, estimated the sources. The reduction of orders comes at a time when the capacity resumption at most panel makers is likely to reach over 90% in the second quarter, noted the sources, saying the capacity recovery will also add the downward pressure on panel prices.
- Prices of 32-inch panels will edge down US$1 to US$37 in April,
- Quotes for 39.5- to 43-inch sizes will fall between US$66 and US$71,
- Quotes for 50- and 55-inch models are likely to ebb by US$2 in April, while those for 65-inch and 75-inch ones will fall to US$175 and US$286, respectively, according to Sigmaintell Consulting.
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