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Skyworth Seeks International with 9 New TVs and a Revamped Marketing Program
Skyworth may be one of the bigger TV brands in the world but it doesn’t get much recognition outside of China. They don’t get the visibility afforded to the Korean giants but the company wants to copy TCL to change that. They are releasing three new TV models, with the first turning up next month. Also headed to market is the brand’s first soundbar, the Skyworth SS330. There are three TV variants; the Skyworth SUC9300, the SUC9300 Pro and then the SXC9800 lineup, representing seven different TVs in total. The 9300 has three models incoming, in 50, 55in and 65in sizes, the 9300 Pro will land in 55in and 65in sizes, as does the high-end OLED SXC9800 set.
The SUC9300 is the entry-level version, with an Android 10 OS, a quad-core processor and 2GB of RAM along with 8GB of storage being the basic hardware specs. It includes Google Assistant, support for DTS audio and HDR+ and access to Google’s Play Store.
Figure 1: Skyworth TVs
Skyworth may be one of the bigger TV brands in the world but it doesn’t get much recognition outside of China. They don’t get the visibility afforded to the Korean giants but the company wants to copy TCL to change that. They are releasing three new TV models, with the first turning up next month. Also headed to market is the brand’s first soundbar, the Skyworth SS330. There are three TV variants; the Skyworth SUC9300, the SUC9300 Pro and then the SXC9800 lineup, representing seven different TVs in total. The 9300 has three models incoming, in 50, 55in and 65in sizes, the 9300 Pro will land in 55in and 65in sizes, as does the high-end OLED SXC9800 set.
The SUC9300 is the entry-level version, with an Android 10 OS, a quad-core processor and 2GB of RAM along with 8GB of storage being the basic hardware specs. It includes Google Assistant, support for DTS audio and HDR+ and access to Google’s Play Store.
Figure 1: Skyworth TVs
The SUC9300 Pro and the SXC9800 are more high-spec, featuring quad-core processors, 2GB of RAM and 32GB of storage each. Both use Skyworth’s thin-bezel Infinity Screen (as does the stock 9300) but both also support Dolby Vision Atmos and Google Assistant. Both sets include a far-field microphone, meaning they can be controlled Google Home or Google Nest. The functionality is built-in and can be used as part of a smart home control scheme. The SXC9800 has an OLED panel.
Figure 2: Skyworth OLED TV
Figure 2: Skyworth OLED TV
