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Sharp to Offer OLED TVs in Japan
February 02, 2020
Sharp plans to offer OLED displays in 55-inch and 65-inch sizes, at a premium starting price of 300,000 yen (around $2,700), as the company joins the big players in the OLED market, soon as March/April. The Japanese TV brand was the biggest seller of televisions in its home nation in 2018, though the past year saw it slip to third place behind Panasonic and Sony, both of which use OLED panels in their high-end sets. Sharp betting on OLED is a bid to reverse that slide, not long after Chinese manufacturer Hisense announced it was ditching the technology in favor of its own proprietary DuelCell LCD panels. Sharp isn't the only new OLED player in town, either, with both Xiaomi and Vizio recently announcing their intention to embrace the tech. The budget-priced Hisense O8B OLED suffered from a buggy smart platform and inconsistent viewing quality, and we're wary of seeing Sharp face similar issues.
Technically this isn't Sharp's first foray into OLED – it showed off a 30-inch rollable OLED model last year, and various reports over the last couple of years have suggested it was looking to produce conventional OLED sets. But the reliance on LG's larger-scale panels shows a shift in direction.
Sharp to Offer OLED TVs in Japan
February 02, 2020
Sharp plans to offer OLED displays in 55-inch and 65-inch sizes, at a premium starting price of 300,000 yen (around $2,700), as the company joins the big players in the OLED market, soon as March/April. The Japanese TV brand was the biggest seller of televisions in its home nation in 2018, though the past year saw it slip to third place behind Panasonic and Sony, both of which use OLED panels in their high-end sets. Sharp betting on OLED is a bid to reverse that slide, not long after Chinese manufacturer Hisense announced it was ditching the technology in favor of its own proprietary DuelCell LCD panels. Sharp isn't the only new OLED player in town, either, with both Xiaomi and Vizio recently announcing their intention to embrace the tech. The budget-priced Hisense O8B OLED suffered from a buggy smart platform and inconsistent viewing quality, and we're wary of seeing Sharp face similar issues.
Technically this isn't Sharp's first foray into OLED – it showed off a 30-inch rollable OLED model last year, and various reports over the last couple of years have suggested it was looking to produce conventional OLED sets. But the reliance on LG's larger-scale panels shows a shift in direction.
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