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Samsung TVs, Smartphones And Tablet Shipments Expected To Shift From Outperforming in 2019 To Equaling Industry Performance In 2020 
May 17, 2020
 
Hyundai Securities reported on Samsung Electronics key non-semiconductor products shipped in 2019 and forecast for 2020.
 
  • 2020 LCD TV Shipments --       41.1m down  6.5% Y/Y
  • 2020 Smartphone Shipments – 246m down 16.0% Y/Y
  • 2020 Tablet Shipments --        18.0m down 18.2% Y/Y
  • 2020 OLED Revenue --           $24.2b down 18.3% Y/Y
 
Hyundai shows that Samsung’s outperformed the industry in 2019, but they expect the company to trail the industry in 2020.
 
Figure 1: Samsung LCD TV Shipments vs. Market Status
Picture
​Source: Hyundai Securities

In 2019,Samsung outperformed the industry for smartphones and tablet shipments, but Hyundai expects the 2020 performance to mirror the industry in every quarter.

Figure 2: Samsung Smartphone/Tablet Shipments vs. Market Status  
Picture
Source: Hyundai Securities
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