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TVs
Samsung Takes Lead in Advanced TVs
May 10, 2020
Global shipments of OEM TVs by the world's top-14 OEM makers plunged 28% on year to 13.8 million units in Q120, as the production, shipments and sales of the entire TV supply chain were affected by the coronavirus pandemic, according to data from AVC Revo. The decreased shipments also resulted in significant changes in vendor rankings in the first quarter.
Shipment prospects of OEM TVs are more pessimistic for the second quarter 2020, with overall shipments likely to tumble 30-40% from the levels seen a year earlier, according to AVC Revo. For all of 2020, global OEM TV shipments are expected to fall 14% from a year earlier, AVC Revo estimates.
DSCC defined Advanced TV, as all OLED TVs, 8K LCD TVs and all LCD TVs with quantum dot technology and includes:
Figure 1: Advanced TV Revenue Share by OEM
Samsung Takes Lead in Advanced TVs
May 10, 2020
Global shipments of OEM TVs by the world's top-14 OEM makers plunged 28% on year to 13.8 million units in Q120, as the production, shipments and sales of the entire TV supply chain were affected by the coronavirus pandemic, according to data from AVC Revo. The decreased shipments also resulted in significant changes in vendor rankings in the first quarter.
- TPV Technology became the top vendor for OEM TVs in the quarter with shipments totaling 2.29 million units, down 18% from a year earlier. Thanks to steady orders from Xiaomi and Vizio, TPV was able to sustain its ranking, while offsetting the impact of decreased orders from Best Buy and LG Electronics, said AVC Revo.
- TCL SCBC ranked second with shipments reaching 2.26 million units, down 12% on year. Despite the decrease in shipments, TCL SCBC saw its orders from Xiaomi increase 22% on year in January-March.
- Foxconn Electronics was third, seeing its shipments fall 38% to 1.75 million units due mainly to slow sales of Sharp's products in China and other markets in Asia Pacific, in addition to decreased shipments to Vizio.
- Fourth-place Shenzhen MTC saw its shipments decline 6% to 1.32 million units. Nevertheless, it experienced a 12% increase in orders from Haier in the quarter, as the China-based TV brand has seen its share in China's TV market grow rapidly.
- KTC Technology was fifth with shipments of 1.14 million units, down 22% on year. While the company was expanding its cooperation with Xiaomi in the quarter, it also experienced decreased orders from LG Electronics and Philips.
Shipment prospects of OEM TVs are more pessimistic for the second quarter 2020, with overall shipments likely to tumble 30-40% from the levels seen a year earlier, according to AVC Revo. For all of 2020, global OEM TV shipments are expected to fall 14% from a year earlier, AVC Revo estimates.
DSCC defined Advanced TV, as all OLED TVs, 8K LCD TVs and all LCD TVs with quantum dot technology and includes:
- QDEF TV: TV using a Quantum Dot Enhancement Film; these TVs are sold as “QLED” by Samsung, TCL and others.
- MiniLED: LCD TVs with a MiniLED backlight, as sold by TCL starting in 2019.
- Dual Cell: LCD TVs employing dual-cell technology, as introduced by Hisense in 2019.
- LCD Others: this category includes LCD TVs with 8K resolution, that do not fall in any other category.
Figure 1: Advanced TV Revenue Share by OEM
Source: Company Data