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Samsung Discounts Advanced TVs to Compete with LGE and TCL
Samsung is discounting 10 of its new TV models within two weeks of releasing them as they lost share in the Advanced TV market and TCL released their 3rd generation Mini LED TVs, which will soon be available in the US at prices substantially less than Samsung Neo Series. In Q121, LGE came within 4% of Samsung’s market share of Advanced TVs and will release a series of Mini-LED/quantum dot TVs through the summer and the remainder of the year, all of which have been announced.
Samsung is discounting 10 of its new TV models within two weeks of releasing them as they lost share in the Advanced TV market and TCL released their 3rd generation Mini LED TVs, which will soon be available in the US at prices substantially less than Samsung Neo Series. In Q121, LGE came within 4% of Samsung’s market share of Advanced TVs and will release a series of Mini-LED/quantum dot TVs through the summer and the remainder of the year, all of which have been announced.
Previously Samsung’s discounts focused on 65” and 55” sets, while the most recent discounts focused on 75” and 85” sets. LGE’s top-of-the-line 8K 86” Mini-LED/QD TV is priced at $8,000, $1,000 lower than Samsung’s, with the 75” model $2,000 lower (now $1,500) and the 65” model $1,500 (now $1,300). The discounts averaged 7.2% in the previous tranche and in the current, 8.6%, with those that have been discounted twice averaging 11.1% from the initial price.
TCL Mini-LED/QD TVs in the US list for $1,600 (75”), $1,100 (65”), and $800 (55”) and have attracted considerable consumer attention. A number of those sets are being offered at a premium on Amazon (AMZN) as they have been in short supply since their release last September. The table with Samsung 2021 models and discounts shows all of Samsung’s models for this year, with those that have just become discounted highlighted in red and those that were previously discounted but remain the same in blue, and those that have been discounted twice in yellow.
TCL Mini-LED/QD TVs in the US list for $1,600 (75”), $1,100 (65”), and $800 (55”) and have attracted considerable consumer attention. A number of those sets are being offered at a premium on Amazon (AMZN) as they have been in short supply since their release last September. The table with Samsung 2021 models and discounts shows all of Samsung’s models for this year, with those that have just become discounted highlighted in red and those that were previously discounted but remain the same in blue, and those that have been discounted twice in yellow.
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