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Royole, TUTA Partner in World’s 1st Wearable, Fully Flexible Display Advertising in Live Sports
Royole has a small Gen 5.5 OLED fab with ~5,000 substrates/month and has a history of producing unique low volume products. Recently, the company announced a partnership with sports clothing manufacturer Tūta, to produce the first fully flexible and wearable OLED display advertising in live sports. In the return to live basketball, all referees during the official FIBA (International Basketball Federation) Hoptrans 3x3 tournament running through July will be wearing a Royole fully flexible display. The first part of hoptran3x3 tournament was live on July 3 in Lithuania, four referees were wearing the fully flexible display on their T-shirts, showing logos of the sponsors for the tournament.
Figure 3: Tūta OLED Sports Shits
Royole has a small Gen 5.5 OLED fab with ~5,000 substrates/month and has a history of producing unique low volume products. Recently, the company announced a partnership with sports clothing manufacturer Tūta, to produce the first fully flexible and wearable OLED display advertising in live sports. In the return to live basketball, all referees during the official FIBA (International Basketball Federation) Hoptrans 3x3 tournament running through July will be wearing a Royole fully flexible display. The first part of hoptran3x3 tournament was live on July 3 in Lithuania, four referees were wearing the fully flexible display on their T-shirts, showing logos of the sponsors for the tournament.
Figure 3: Tūta OLED Sports Shits
With an audience of more than 50 million watching the game live or through FIBA Livestream, this marked the first time that flexible and wearable displays were used in live sports for advertisement. The fully flexible display is extremely thin and light at only 85g and 7.8 inches, making it unnoticeable for the referees wearing them, while the content on the flexible displays can be operated by an app and the images or videos can be changed throughout if needed.