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Realme Pushing to Develop High-quality Products
Xu Qi, vice-president of Realme, said the world's fastest-growing major smartphone brand is dedicated to bringing consumers quality products. Many notice Realme's competitive prices but ignore the company's advantages in design and smartphone performance, Xu said. The comments came after Realme unveiled its latest handsets Realme GT Master Explorer Edition and Realme GT Master Edition in China last Wednesday. The phones have been designed in collaboration with celebrated Japanese industrial designer Naoto Fukasawa. The inspiration for the two new devices comes from suitcases with ridged patterns complete with soft-touch leather, Realme said. According to Xu, the company growth in the Chinese market increased. During the June 18 online shopping festival, Realme sold over 1 million smartphones.
From January to March, Realme's sales in China increased by 82 percent sequentially and 451 percent Y/Y, making it the seventh biggest smartphone brand in the country, according to Counterpoint.
Realme’s distinctive yet effective marketing strategy appealed to Generation Z audiences, who tend to look for premium features that support a digital lifestyle driven by social media, photography, and gaming. Launched in 2018, Realme is a fast-growing smartphone brand, and it chiefly relies on its popularity in e-commerce sales channels and its resonance with young consumers. Xu said the company's supply chain resources and its light-asset management model enable Realme to offer consumers high-quality products at competitive prices. But price alone is not what really attracts consumers to embrace Realme's products. The key point is the company's product design and smartphone performance.
Xu Qi, vice-president of Realme, said the world's fastest-growing major smartphone brand is dedicated to bringing consumers quality products. Many notice Realme's competitive prices but ignore the company's advantages in design and smartphone performance, Xu said. The comments came after Realme unveiled its latest handsets Realme GT Master Explorer Edition and Realme GT Master Edition in China last Wednesday. The phones have been designed in collaboration with celebrated Japanese industrial designer Naoto Fukasawa. The inspiration for the two new devices comes from suitcases with ridged patterns complete with soft-touch leather, Realme said. According to Xu, the company growth in the Chinese market increased. During the June 18 online shopping festival, Realme sold over 1 million smartphones.
From January to March, Realme's sales in China increased by 82 percent sequentially and 451 percent Y/Y, making it the seventh biggest smartphone brand in the country, according to Counterpoint.
Realme’s distinctive yet effective marketing strategy appealed to Generation Z audiences, who tend to look for premium features that support a digital lifestyle driven by social media, photography, and gaming. Launched in 2018, Realme is a fast-growing smartphone brand, and it chiefly relies on its popularity in e-commerce sales channels and its resonance with young consumers. Xu said the company's supply chain resources and its light-asset management model enable Realme to offer consumers high-quality products at competitive prices. But price alone is not what really attracts consumers to embrace Realme's products. The key point is the company's product design and smartphone performance.
