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Q420 Advanced TV Shipments Up 32% Y/Y
 
Q420 Advanced TV Shipments increased unit shipments by 32% Y/Y to almost 5m units. Samsung led the category up 26% Y/Y, LGE increased shipments by 47% and share increased from 14% in Q3 2020 to 17% in Q4 2020, and Sony shipments increased by 41% Y/Y and Sony’s unit share recovered to 7%. TCL Advanced LCD TV shipments increased by 146% Y/Y and TCL took the #4 position in Advanced TV units with 4%.
 
Figure 1: Advanced TV Shipments

Samsung leads the industry in revenue share for Advanced TV, but Samsung’s revenue share declined below 50% in Q4 2020 after peaking at 55% in Q1 2020. LG and Sony gained revenue share at Samsung’s expense; LG’s share increased to 25% in Q4, its highest share since Q1 2019, while Sony took the #3 spot with 11% share, its highest share back to 2018.
 
Figure 2: Advanced TV Revenue by TV Brand