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Q320 TV Shipments Hit Record 62.05m Units, Up 12.9% Y/Y
Global TV shipments in the Q320 reached record highs, according TrendForce, with 62.05 million units shipped up 12.9% Y/Y 38.8% sequentially. Both Samsung and LG, the two largest TV manufacturers, said they’re expecting profits to increase in Q420, compared to last year as LCD TV prices continue to increase. North America, TV demand increased by 20% sequentially as people spent more time at home due to the pandemic. The quarterly spike also accounts for TV shipment that were delayed from the first half of the year, according to the supply-chain analytics company. Trend Force’s report says the top five TV manufacturers all saw profit increases last quarter. TCL lead the group with a 52.7 percent increase Y/Y. Samsung’s shipments were up 36.4% Y/Y, and 67.1% sequentially. LG had a smaller increase of 6.7 Y/Y, but a massive 81.7% sequentially.
Table 1: Q320 TV Shipments, Share, Growth
Global TV shipments in the Q320 reached record highs, according TrendForce, with 62.05 million units shipped up 12.9% Y/Y 38.8% sequentially. Both Samsung and LG, the two largest TV manufacturers, said they’re expecting profits to increase in Q420, compared to last year as LCD TV prices continue to increase. North America, TV demand increased by 20% sequentially as people spent more time at home due to the pandemic. The quarterly spike also accounts for TV shipment that were delayed from the first half of the year, according to the supply-chain analytics company. Trend Force’s report says the top five TV manufacturers all saw profit increases last quarter. TCL lead the group with a 52.7 percent increase Y/Y. Samsung’s shipments were up 36.4% Y/Y, and 67.1% sequentially. LG had a smaller increase of 6.7 Y/Y, but a massive 81.7% sequentially.
Table 1: Q320 TV Shipments, Share, Growth
Source: TrendForce
According to data from AVC Revo, global TV shipments totaled 159 million units in the first nine months of 2020, up 1.1% from a year earlier. AVC Revo had Q320 shipments up 13.2% Y/Y vs. TransForce’s 12.9%. Shipments of high-end models, including OLED, 8K and quantum-dot ones, have also rebounded since the third quarter, according to industry observers. In the first three quarters of 2020, TV shipments to North America grew 19.6% Y/Y to 39.1 million units, and those shipped to the Middle East and Africa edged up 2.2% Y/Y. Shipments to Asia Pacific and Latin America slipped 7.7% and 5.2% Y/Y respectively, and those to China tumbled by 10.2%, according to AVC Revo. Samsung Electronics remained the top vendor in the nine-month period, with shipments totaling 33 million units, up 15.8% on year. Its shipments to North America grew by 48.4% in the period. LG Electronics' total TV shipments slid 7% to 17.5 million although its OLED TV shipments grew 11.5% to 1.2 million units. TCL took third place with shipments of 17.4 million units, up 14.1%. Overseas shipments accounted for 74% of TCL's total shipments in the period. Hisense (now including Toshiba) saw its shipment expand 18.2% to 13.2 million units, while Xiaomi's shipments were up 2.4% to nine million units.
The world's top-5 TV brands commanded nearly 60% of the global TV shipments in the nine-month period, according to the data.