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Q221 -- 63% of iPhone Shipments Were iPhone 12 Models
63% of iPhone Shipments in Q221 were form the iPhone 12 Series, with the Pro Max leading at 23% , the Pro at 16% and the 12 at 15%. In Q220, the iPhone 11 series a was 83% of the total as reported by CIRP. Average prices rose from $800 in Q220 to $875 in Q221.
63% of iPhone Shipments in Q221 were form the iPhone 12 Series, with the Pro Max leading at 23% , the Pro at 16% and the 12 at 15%. In Q220, the iPhone 11 series a was 83% of the total as reported by CIRP. Average prices rose from $800 in Q220 to $875 in Q221.
The time to replace an iPhone continues to grow with 37% keeping the phone 2 years or less and 30% for 3 years or more in Q221, compared to 35% and 34%, in Q220.
CIRP also reported on mobile phone operating systems for the calendar quarter that ended June 30, 2021. CIRP estimates for customers that acquired a new phone in the year ending Q221, Google Android and Apple iOS each had 50% of the new activations. For several years Android smartphones had a significant edge, with over 60% of customers opting for an Android phone in most quarters. In the past couple of years, iOS has closed the gap, and now splits the market with Android.” “Loyalty and switching help explain some of the change in share of new phone activations, with iOS gaining loyalty in a market with minimal switching,” said Mike Levin, CIRP Partner and Co-Founder. “In the most recent quarter, Apple had an edge in loyalty, with 93% of prior iPhone owners upgrading to a new iPhone, compared to 88% of Android owners staying with Android. Over several years, iOS gained about five percentage points in loyalty, while Android remained flat. This allowed Apple to steadily increase the iOS share of new smartphone activations.” CIRP bases its findings on its survey of 500 US customers that activated a new or used phone in the April-June 2021 period. quarters, with improved loyalty. CIRP estimates for customers that acquired a new phone in the year ending this quarter, Google Android, and Apple iOS each had 50% of the new activations (Chart 1). Chart 1: US Mobile Operating System shares (trailing twelve months) Apple’s iOS share of new smartphone activations climbed from 2017 to 2020, staying at that peak level for another year. In the most recent quarter, Apple’s iOS experienced greater levels of loyalty compared to Google’s Android. 93% of Apple customers remained with iOS, while 7% switched to Android. Google had a higher switching rate, with 12% of its customers switching to iOS, and 88% remaining with Android.
