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Q121 Wearable Shipments up 34.4% Y/Y to 104
"Wearable patches, rings, and even audio glasses are starting to differentiate themselves from the typical watches, bands, and headphones by offering tech that is hidden yet functional, according to IDC . Audio glasses from the likes of Bose, Amazon, Razer, and others are also going a step further by allowing consumers to be more comfortable with being always connected and are working towards consumer acceptance of AR glasses further down the line."
"Wearable patches, rings, and even audio glasses are starting to differentiate themselves from the typical watches, bands, and headphones by offering tech that is hidden yet functional, according to IDC . Audio glasses from the likes of Bose, Amazon, Razer, and others are also going a step further by allowing consumers to be more comfortable with being always connected and are working towards consumer acceptance of AR glasses further down the line."
Q121 Company Highlights
Apple is the clear leader in the worldwide wearables market. Appetite for its smartwatches remained strong with the less expensive SE and Series 3 gaining further traction in the market although earwear – inclusive of AirPods and Beats – showed sequential declines after reaching record levels in Q420.
Samsung passed Xiaomi for the first time in Q121 by more than a million units. Driving its volumes higher has been its truly wireless earbuds, including the Galaxy Buds Live, Galaxy Buds+, and the most recent addition, the Galaxy Buds Pro. Also contributing to the company's growth were earwear shipments from its JBL subsidiary with its mass-market and less expensive models. Meanwhile, the company's smartwatches and wristbands sustained their growth, reaching new first quarter records.
Xiaomi was the only company among the top five to post a year-on-year decline. Even as its earwear and watches posted strong growth from a year ago, declining wristband volumes, which accounted for more than half of its total 1Q21 volume, offset those gains. Xiaomi also faces the challenge of seeing very little of its total volume arriving outside of China, further limiting its growth opportunities.
Huawei was the only company to be up sequentially and without any presence in North America. Huawei relied primarily on the Chinese market, but also saw continued improvement across Europe while maintaining its presence across Asia and Latin America. The company's diverse portfolio encompassing watches, earwear, and wristbands all saw strong results, and the addition of glasses took a major step forward in China.
BoAt stayed far enough ahead of Fitbit and Huami to retain its fifth-place position. Its focus on earwear its $19 average selling price – the lowest among the leading companies – have kept them in reach of many customers.
Apple is the clear leader in the worldwide wearables market. Appetite for its smartwatches remained strong with the less expensive SE and Series 3 gaining further traction in the market although earwear – inclusive of AirPods and Beats – showed sequential declines after reaching record levels in Q420.
Samsung passed Xiaomi for the first time in Q121 by more than a million units. Driving its volumes higher has been its truly wireless earbuds, including the Galaxy Buds Live, Galaxy Buds+, and the most recent addition, the Galaxy Buds Pro. Also contributing to the company's growth were earwear shipments from its JBL subsidiary with its mass-market and less expensive models. Meanwhile, the company's smartwatches and wristbands sustained their growth, reaching new first quarter records.
Xiaomi was the only company among the top five to post a year-on-year decline. Even as its earwear and watches posted strong growth from a year ago, declining wristband volumes, which accounted for more than half of its total 1Q21 volume, offset those gains. Xiaomi also faces the challenge of seeing very little of its total volume arriving outside of China, further limiting its growth opportunities.
Huawei was the only company to be up sequentially and without any presence in North America. Huawei relied primarily on the Chinese market, but also saw continued improvement across Europe while maintaining its presence across Asia and Latin America. The company's diverse portfolio encompassing watches, earwear, and wristbands all saw strong results, and the addition of glasses took a major step forward in China.
BoAt stayed far enough ahead of Fitbit and Huami to retain its fifth-place position. Its focus on earwear its $19 average selling price – the lowest among the leading companies – have kept them in reach of many customers.
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Barry Young
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