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Q121 Tablet Market -- 38m units up 38% Y/Y
 
The global tablet market grew 53% Y/Y in Q121 after reaching a five-year high in Q420, according to Counterpoint Research’s latest Global Tablet Market Report. Apple’s share was up ~10% Y/Y, Samsung was flat and Huawei share was down by 7.1%. 

​Despite the off-season effect, Apple improved its performance in all major regions, particularly in Japan, where its sales continued to hit all-time highs. The basic iPad models accounted for 56% of the overall iPad shipments in Q1 2021. The iPad Air and iPad Pro series came next with 19% and 18% shares, respectively, but the lower cost iPad 8 emerged as the top-selling model. The initial consumer response to the M1 iPad Pro has been positive. But Apple is currently grappling with supply chain constraints such as chip shortages and production issues related to the Liquid Retina XDR panel. M1 iPad Pro shipments should soar in Q3 backed by supply stabilization. This growth will be maintained in Q421, in line with the peak season effect.”