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Q121 iPhone 12 Mini And SE Models Had Lowest Share In US
CIRP said that new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 61% of US iPhone sales in the March 2021 quarter. However, iPhone 11 had the largest share for a single model, at 24%, compared to iPhone 12 at 22%.
CIRP said that new iPhone 12 models (12, 12 Pro, 12 Pro Max, and 12 mini) accounted for 61% of US iPhone sales in the March 2021 quarter. However, iPhone 11 had the largest share for a single model, at 24%, compared to iPhone 12 at 22%.
In the March 2021 quarter, the new iPhone 12 models, and in particular the most expensive ones, garnered a significant share of sales. The model mix and pricing drove US-WARP to $847, down from $873 in the December 2020 quarter but still among the highest we’ve seen in the almost 10 years we’ve surveyed iPhone buyers. US-WARP closely tracks the Average Selling Price figure that Apple disclosed until two years ago.
iPhone 12 mini and SE had the smallest shares of all models, at 4% and 7%, respectively. Both decreased share relative to the December 2020 quarter.
From a global perspective, the iPhone 11 series’ share in the total iPhone installed base was at 15% in Q1 2020 compared to the iPhone 12 series’ 16% in Q1 2021. The iPhone 12 series’ release date was one month later than that for the iPhone 11 series.
iPhone 12 mini and SE had the smallest shares of all models, at 4% and 7%, respectively. Both decreased share relative to the December 2020 quarter.
From a global perspective, the iPhone 11 series’ share in the total iPhone installed base was at 15% in Q1 2020 compared to the iPhone 12 series’ 16% in Q1 2021. The iPhone 12 series’ release date was one month later than that for the iPhone 11 series.
