Q120 Global Smartphone Shipments Down 11.7% Y/Y_6/7/20

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Q120 Global Smartphone Shipments Down 11.7% Y/Y
June 07, 2020

By region in Q120, smartphone shipments were down Y/Y, except for India, which was up 4%. China, North America and Latin America were down by 22.0%, 21.0% and 20.8% respectively.

Table 1: Worldwide Q120 Smartphone Shipments, Share, Growth

Source: IDC, OLED-A

In the first quarter of 2020, the Latin American smartphone market declined 20.8% YoY and 30.1% from Q4 2019, according to the latest research from Counterpoint’s Market Monitor service. The first quarter in LATAM is typically slow due to the summer recess in the Southern hemisphere. But this year, it was also impacted by COVID-19. The drastic drop in the shipment of smartphones exposes the relatively low penetration of online sales in the region. “From the consumer side, COVID-19 hit the region only during March, when most LATAM countries started to lockdown. The degree of lockdown varied among countries. Argentina, Colombia, Ecuador, and Peru had complete lockdowns for the first few weeks, with everything closed except food stores, groceries, pharmacies, and pet stores. Products sold online were not allowed to be delivered unless deemed essential”.

Table 2: Latin America Q120 Smartphone Shipments, Share, Growth

Source: Counterpoint, OLED-A

Figure 1: Q120 Latin America Country Smartphone Growth

Source: Counterpoint

Smartphone sales declined 7% year-on-year (YoY) and 23% sequentially in Europe during Q1 2020 amid COVID-19outbreak, according to Counterpoint’s Market Pulse service. The impact of the pandemic was relatively stronger for Western Europe, down 9% YoY, than for Eastern Europe, down 5% YoY.

Table 3: Europe Q120 Smartphone Shipments, Share, Growth