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Panel Prices Continue Upward Trend in October
TV panel prices have been rising at a rapid pace leaving TV set brands in a precarious position for the holidays although TV brands do not seem concerned regarding the continuing rise in panel prices due to optimistic holiday sales projections. Brands are promoting new models rather than discounting for higher overall unit volumes It is still quite early in the ‘holiday’ process, with volatility, expected heading into the US elections and with both the President’s illness and COVID-19 spiking in the US and Europe.
Figure 1: Aggregate Monitor Pricing 2019 - 2020 YTD
TV panel prices have been rising at a rapid pace leaving TV set brands in a precarious position for the holidays although TV brands do not seem concerned regarding the continuing rise in panel prices due to optimistic holiday sales projections. Brands are promoting new models rather than discounting for higher overall unit volumes It is still quite early in the ‘holiday’ process, with volatility, expected heading into the US elections and with both the President’s illness and COVID-19 spiking in the US and Europe.
Figure 1: Aggregate Monitor Pricing 2019 - 2020 YTD
Source: SCMR LLC, Omdia, Company Data
Figure 2: Aggregate Notebook Pricing 2019 - 2020 YTD
Source: SCMR LLC, Omdia, Company Data
Figure 3: Aggregate TV Pricing 2019 - 2020 YTD
Source: SCMR LLC, Omdia, Company Data