Panasonic Raises the Bar on OLED TV Performance
January 17, 2017


 
 
Panasonic introduced its second OLED TV at CES and by all accounts it looked stunning thanks to a super slim design. The new TV, which has an LG OLED panel will go on sale in Europe from June 2017, claims to offer double the peak brightness of LG’s 'conventional' OLED TVs. Panasonic says to can reach up to 800 nits, more than double Panasonic's previous OLED TV.  Their claim is surprising in that LGE’s TV is about to be released with 1,000 nits. Panasonic also claimed the EZ1002 is the first truly HDR OLED TV. It supports Dolby, Hybrid Log Gamma and the HDR 10 standards. Panasonic has added a few important features to differentiate its product from the LGE OLED TV. An Absolute Black Filter soaks up ambient light, reducing reflections ensuring true blacks are provided in high ambient conditions. LG’s OLED R&D Head Dr. Yoon,  reported that their new construct has less reflectivity of ambient light than LCDs and is actually higher performing in bright ambient conditions. Panasonic’s color production is tuned in Hollywood by renowned colorist Mike Sowa. The EZ1000 also includes the introduction of a new processing chip, the Studio Color HCX2. Panasonic says it tackles one of OLED TV's biggest problems, lost detail in near-black picture areas. As Panasonic explains: "One of OLED’s greatest strengths is its ability to create a wonderfully rich, deep black color. However, to deliver such black colors OLED pixels are essentially switched off -- and switching them back on again requires a power surge. Panasonic, though, is able to use know-how gained from its experience with plasma TVs to compensate for this characteristic for the extra power, resulting in unprecedented amounts of detail in even the darkest scenes at low power." Completing the package is an soundbar audio system designed and tuned by Panasonic's Technics audio division. The sound system has eight woofers, four squawkers and two tweeters, along with a quad passive radiator for extra bass. The 65-inch EZ1002 will be available in Europe from June 2017. 
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