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OnePlus Co-founder Carl Pei’s next company is ….Nothing
Pei announced the same of his new UK company without saying anything. For example:
Pei declined to specify what Nothing’s first gadgets will be, or areas they’ll be in, but said to The Verge that while the team is being built, they’ll focus on “simpler categories,” and build up “an ecosystem of devices” that all conform to the goal of making money from selling hardware, not software. Pei said the company would use contract manufacturers but emphasized, it “plans to differentiate itself by using “custom made” components in its products right from the start”. Pei may be reacting to a change in direction at OnePlus, which before 2020, had a singular focus on the enthusiast market that was paying off. The Shenzhen brand saw its best-ever growth in the US market last year on the back of its first true premium flagship — the OnePlus 7 Pro. However, in the past two months, the company started to emulate OPPO, releasing three new phones and co-founder Carl Pei left. The month before, it came out with its first Nord phone and a dramatic and controversial redesign of Oxygen OS. OPPO and OnePlus have never been transparent about their relationship, but both are subsidiaries of BBK Electronics, which also has vivo and Realme under its wing. When combining the output of OPPO, vivo, and Realme and OnePlus, BBK ships more phones than Huawei, before the trade restrictions. BBK isn’t content with merely being the second biggest phone OEM in the world and OnePlus is an underutilized asset. It has a foothold in the US and India, and none of the stigma that has accompanied other Chinese players into those markets. It’s could be the perfect vehicle to push BBK to the number one spot, which appears to be the reason OnePlus is transitioning to meet those ambitions, … ergo “Nothing”
The industry has a history of well-known smartphone innovators form the majors. – Google, Apple, HTC leaving the comp any with great reputations, getting lots of cash from the VC community and then falling on their sword. Hopefully Nothing has a better idea.
Pei announced the same of his new UK company without saying anything. For example:
- “Nothing’s mission is to remove barriers between people and technology to create a seamless digital future”
- “We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.”
Pei declined to specify what Nothing’s first gadgets will be, or areas they’ll be in, but said to The Verge that while the team is being built, they’ll focus on “simpler categories,” and build up “an ecosystem of devices” that all conform to the goal of making money from selling hardware, not software. Pei said the company would use contract manufacturers but emphasized, it “plans to differentiate itself by using “custom made” components in its products right from the start”. Pei may be reacting to a change in direction at OnePlus, which before 2020, had a singular focus on the enthusiast market that was paying off. The Shenzhen brand saw its best-ever growth in the US market last year on the back of its first true premium flagship — the OnePlus 7 Pro. However, in the past two months, the company started to emulate OPPO, releasing three new phones and co-founder Carl Pei left. The month before, it came out with its first Nord phone and a dramatic and controversial redesign of Oxygen OS. OPPO and OnePlus have never been transparent about their relationship, but both are subsidiaries of BBK Electronics, which also has vivo and Realme under its wing. When combining the output of OPPO, vivo, and Realme and OnePlus, BBK ships more phones than Huawei, before the trade restrictions. BBK isn’t content with merely being the second biggest phone OEM in the world and OnePlus is an underutilized asset. It has a foothold in the US and India, and none of the stigma that has accompanied other Chinese players into those markets. It’s could be the perfect vehicle to push BBK to the number one spot, which appears to be the reason OnePlus is transitioning to meet those ambitions, … ergo “Nothing”
The industry has a history of well-known smartphone innovators form the majors. – Google, Apple, HTC leaving the comp any with great reputations, getting lots of cash from the VC community and then falling on their sword. Hopefully Nothing has a better idea.
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