Vertical Divider

TVs
 
OLED TV Shipments Hit 1.1m in Q419
March 02, 2020
 
Global OLED TV shipments reached at 1.1 million units in the fourth quarter of 2019 exceeding 1 million units in quarterly sales for the first time, according to IHS Markit on Feb. 20. LG Electronics launched OLED TVs in 2013 and the OLED TV shipments grew from 4,000 units in 2013 to 2,514,000 million units in 2018 as other TV manufacturers began to turn out OLED products. Last year, OLED TV shipments remained stable at the level of 600,000 units per quarter in the first three quarters, and soared 66.5 percent on quarter in the fourth quarter due to increased demand during the peak season. As a result, annual shipments in 2019 reached three million units. OLED TVs’ share of the overall TV market climbed from 1.1 percent in 2018 to 1.3 percent in 2019. In the fourth quarter of last year, LG Electronics' OLED TV shipments amounted to 598,000 units, accounting for 53.9 percent of the total. LG Electronics' cumulative OLED TV shipments amounted to 5,456,000 million units, accounting for more than 60 percent of the world's cumulative OLED TV shipments of 8,245,000 units. TV industry experts forecast that the OLED TV market will continue to grow based on favorable market responses. OLED panel shipments will increase 50 percent to 4.5 million units in 2020 and reach 6.7 million units in 2021, 9.35 million units in 2022, and 11.5 million units in 2023, IHS Markit forecasts.  China (33.0 percent) surpassed Korea (32.1 percent) for the first time in 2019 based on OLED shipment volume. The share of Japanese TV companies led by Sony fell from 16.2 percent in 2017 to 12.1 percent in 2020 as they had been pushed down by Chinese TV makers. In terms of sales-based shares, however, Korea still maintained its top position with a market share of 47.2 percent, up 1.8 percentage points from 2018. China rose by only 0.7 percentage point to 22.3 percent, while Japan stood at 16.6 percent, down 1.9 percentage points from the previous year.