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LG’s ThinkQuest w/5 Cameras
October 01, 2018






Last week, we discussed LG Electronicsannouncement of a new smartphone design as the company unveiled the V40 ThinkQuest, which has a 6.4” flexible OLED display, and also has five camera lenses, including a dual camera setup on the front and a triple camera setup on the back.  When this phone is released (next month) it will set a new record in the ‘camera wars’ that Samsung and Huawei are battling for what they thought was the top of the heap with four camera models. Since differentiating smartphones by # of cameras, a six camera system could be next, with the potential for a system that can photograph through filters allowing your pet to show you the way he or she sees the world!
 
 
Figure 1: How You See Your Dog

 Source: Anonymous
 
Figure 2: How Your Dog Sees the Image 

Source: dog-vision.com
 
 
Figure 3: What You See at Night (top) vs. What Your Dog Sees (Bottom) 

​Source: Nickolay Lamm
 
The following table illustrates the focus of smartphone designers toward the inclusion of additional cameras as a differentiating feature, and while the data shows dual camera systems, not the unusual 4 camera systems previously mentioned, smartphone brands Google and Huawei emphasize the quality of the camera over the quantity.
 
Dual camera penetration 

• July’18 – 42%
• July’17 – 15%
• July’16 – 3%

 
 
Table 1: Dual+ Camera Penetration Rate by Brand - July 2018 

Source: Counterpoint Research, SCMR LLC
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