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LGE to Reduce Prices for Its 2021 Models
 
LG Electronics is expected to enter a new round of OLED TVs with substantial price drops on their initial release.  LGE is reportedly going to lower the initial price of some of its new models in South Korea in order to stimulate sales and better compete with Samsung’s Neo QLED.  LG has three OLED TV ‘series’, with an additional ‘B’ series expected later this year, with a slightly higher price than the entry-level ‘A’ series.  While each series has its own set sizes and feature set, in general the ‘G’ series is the top of the OLED line, the ‘C’ series is the middle, and the ‘A’ series is the entry level.  
 
While prices have yet to be officially released, the expected price reductions for 55” and 65” models are between 17.9% and 19.2%, based on last year’s models initial pricing in South Korea, while the feature set is in most instances comparable or better.  Larger models will likely see lesser price reductions, as they remain in a ‘premium’ category, but OLED TV panels prices are declining as LGD’s fab in Guangzhou ramped production late last year.  New 48” models will see a lesser percentage reduction than 65” models, but there is the possibility that the 48” ‘A’ series entry level 4K OLED TV could be offered at $999 in the US, which would make it the lowest priced OLED TV available, considerably lower in price than the 48” ‘C’ series model, which is $1,499.