Vertical Divider

LGE the Leader in Premium TV Sales
July 02, 2018

IHS puts LG Electronics as the leading the global premium TV market based on sales of its OLED, TVs that have been gaining popularity for its top-notch quality and relative affordability. The firm’s home electronics division recently set a milestone by logging a record-high operating margin of 14 percent in the first quarter of this year, riding on the successful sales of its premium OLED TVs. At the same time LG Display claimed it barely broke even on OLED TV panel sales.  When LG Electronics launched its OLED TVs in 2013, a 55-inch model was priced at around 15 million won ($13,395). Five years later in 2018, the cheapest model in the same size is priced at 2.39 million won, around one-sixth the original cost.IHS Markit predicts the annual global demand for OLED TVs will grow from just 340,000 units in 2015 to 2.54 million in 2018, and all the way to 9.35 million units in 2022. But LG Display is targeting 3m TV panels in 2018.