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LG Signature Series OLED R Receives Cool Welcome in Korea
LG's long awaited rollable OLED TV priced at ₩100,000,000 in South Korea, $87,000 when it eventually launches in the US, is arguably the most technically fascinating television on the market today. With the ability to furl and unfurl like a carpet, it offers a way to keep a high-spec OLED television out of view when not in use – and its mechanical function makes it one of the most ambitious sets out there. But, Korea JoongAng Daily reports that only 10 LG rollable OLED TVs have been sold so far. The rollable OLED television – the LG Signature Series OLED R, to use its full title – was launched in October 2020, but exclusively in Korea, limiting availability even if LG continually makes noises about bringing the television further afield. This 10-unit figure hasn't been officially confirmed by LG, though a spokesperson did tell the South Korean outlet that "the priority of the Signature R model is not to reach as many consumers as possible", given its top-tier status and pricing, suggesting sales haven't been particularly high either way. UBI Research reported that durability could be an issue for prospective buyers – as well as a reason behind the high price – given its "mechanically-complex structure" caused resiliency issues causing LG to consider the release as a symbolic showcase for future-centric technology," despite initial low sales.
LG's long awaited rollable OLED TV priced at ₩100,000,000 in South Korea, $87,000 when it eventually launches in the US, is arguably the most technically fascinating television on the market today. With the ability to furl and unfurl like a carpet, it offers a way to keep a high-spec OLED television out of view when not in use – and its mechanical function makes it one of the most ambitious sets out there. But, Korea JoongAng Daily reports that only 10 LG rollable OLED TVs have been sold so far. The rollable OLED television – the LG Signature Series OLED R, to use its full title – was launched in October 2020, but exclusively in Korea, limiting availability even if LG continually makes noises about bringing the television further afield. This 10-unit figure hasn't been officially confirmed by LG, though a spokesperson did tell the South Korean outlet that "the priority of the Signature R model is not to reach as many consumers as possible", given its top-tier status and pricing, suggesting sales haven't been particularly high either way. UBI Research reported that durability could be an issue for prospective buyers – as well as a reason behind the high price – given its "mechanically-complex structure" caused resiliency issues causing LG to consider the release as a symbolic showcase for future-centric technology," despite initial low sales.
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