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LG Shows Off its Technology Starts Production of Rollable TV Panels
LG opened its OLED showroom, which is part of the company's open innovation initiatives to differentiate its products from traditional TVs and IT products out in the market while enhancing networking and creating a new ecosystem for innovative new products. LG Display has been contemplating ways to develop the next-generation OLED panels to diversify its product range, differentiate it from competitors and offer the displays that are best matched to one's home environment. The OLED dressing room was another sight to see, with a mirror made of OLED displays where people can virtually try on not only items of clothing in their closet, but also clothes at online shopping malls. People can even purchase the goods afterwards. For the living room there were bendable OLED screens that appear from the ceiling, or screens that are able to rotate to the user's preferred viewing angle. Through the exhibition, LG aims to increase strategic business-to-business (B2B) partnerships with construction, home appliances and interior companies in hope of creating synergy in the home electronics appliances sector and further enhancing LG Display's global competitiveness. LG is pushing the boundaries of zany display technology, and it’s rollable TVs will after years of hype be released. The company is showing off a 65-inch, 4K bendable OLED TV. Curved TVs are nothing new, but this one has a lets users adjust the curvature up to 1000CR. LG showed a demo of the display in a first class airline cabin, but that app will no doubt have to wait. LG also showed off a foldable OLED tablet, which features two screens attached by a hinge, at DisplayWeek. In the foldable OLED tablet the notification bar wraps around the bottom bezel. LG also showed its transparent OLED touchscreen display. In LG’s video, one of these displays is in a closet. It’s not clear if the closet door itself is the display, but in either case the display shows information over actual objects. You can interact with it the same way you’d interact with widgets on your phone—for instance, looking at real-time weather information while you’re deciding what shoes you’ll wear with the rest of your outfit. Sure, you can look at the weather report on your phone, but that’s not quite as statement-making as a transparent display in your closet, right? LG is also flaunting one of the holy grails of screen design and manufacturing: transparent touch screens. Like in many futuristic or concept videos, LG’s 55-inch transparent OLED display can be used as “covers” for closets, providing information at a glance while also showing your available wardrobe for the day.
Perhaps the most immediately practical display was LG’s 13.3-inch Foldable OLED that can be used to turn a large tablet into a laptop. LG boasts that it is the first of its kind to even support an active stylus. The demo also has the screen curve a bit at one end to provide a ticker display when the device is closed.
Now comes news that the rollable OLED TV panel displays will begin production the Paju plant this month, starting with a small run of 1,000 substrates/month running to the end of this year. Next year an additional 6,000 substrates/month is expected to be added. LG Electronics will offer the sets sometime this year, albeit on an obviously limited basis, and with price estimates (not from the company) ranging from ~$35,000 to $85,000.
LGE and Sony are selling 48” OLED TVs, a product of its MMG process in Guangzhou, China. TVs made with those panels are selling for ~$1,500 but fall under more normal production processes, being produced along with 77” OLED TV panels. Other specialized OLED products like LG’s 8K 88” OLED TV, which sells for ~$30,000 and 2018/2019 Wallpaper OLED TVs, which sell for ~$4,500 (65”) and $10,000 (77”) are still in the specialty products category and are limited edition models. The company needs a cash generating product as its free cash flow (FCF) has been negative since 2017 and while the recent trend is towards a positive FCF, the debt to equity ratio has gone from a fairly steady 20% to almost 90% in Q220.
Figure 1: LG’s Financial Performance
LG opened its OLED showroom, which is part of the company's open innovation initiatives to differentiate its products from traditional TVs and IT products out in the market while enhancing networking and creating a new ecosystem for innovative new products. LG Display has been contemplating ways to develop the next-generation OLED panels to diversify its product range, differentiate it from competitors and offer the displays that are best matched to one's home environment. The OLED dressing room was another sight to see, with a mirror made of OLED displays where people can virtually try on not only items of clothing in their closet, but also clothes at online shopping malls. People can even purchase the goods afterwards. For the living room there were bendable OLED screens that appear from the ceiling, or screens that are able to rotate to the user's preferred viewing angle. Through the exhibition, LG aims to increase strategic business-to-business (B2B) partnerships with construction, home appliances and interior companies in hope of creating synergy in the home electronics appliances sector and further enhancing LG Display's global competitiveness. LG is pushing the boundaries of zany display technology, and it’s rollable TVs will after years of hype be released. The company is showing off a 65-inch, 4K bendable OLED TV. Curved TVs are nothing new, but this one has a lets users adjust the curvature up to 1000CR. LG showed a demo of the display in a first class airline cabin, but that app will no doubt have to wait. LG also showed off a foldable OLED tablet, which features two screens attached by a hinge, at DisplayWeek. In the foldable OLED tablet the notification bar wraps around the bottom bezel. LG also showed its transparent OLED touchscreen display. In LG’s video, one of these displays is in a closet. It’s not clear if the closet door itself is the display, but in either case the display shows information over actual objects. You can interact with it the same way you’d interact with widgets on your phone—for instance, looking at real-time weather information while you’re deciding what shoes you’ll wear with the rest of your outfit. Sure, you can look at the weather report on your phone, but that’s not quite as statement-making as a transparent display in your closet, right? LG is also flaunting one of the holy grails of screen design and manufacturing: transparent touch screens. Like in many futuristic or concept videos, LG’s 55-inch transparent OLED display can be used as “covers” for closets, providing information at a glance while also showing your available wardrobe for the day.
Perhaps the most immediately practical display was LG’s 13.3-inch Foldable OLED that can be used to turn a large tablet into a laptop. LG boasts that it is the first of its kind to even support an active stylus. The demo also has the screen curve a bit at one end to provide a ticker display when the device is closed.
Now comes news that the rollable OLED TV panel displays will begin production the Paju plant this month, starting with a small run of 1,000 substrates/month running to the end of this year. Next year an additional 6,000 substrates/month is expected to be added. LG Electronics will offer the sets sometime this year, albeit on an obviously limited basis, and with price estimates (not from the company) ranging from ~$35,000 to $85,000.
LGE and Sony are selling 48” OLED TVs, a product of its MMG process in Guangzhou, China. TVs made with those panels are selling for ~$1,500 but fall under more normal production processes, being produced along with 77” OLED TV panels. Other specialized OLED products like LG’s 8K 88” OLED TV, which sells for ~$30,000 and 2018/2019 Wallpaper OLED TVs, which sell for ~$4,500 (65”) and $10,000 (77”) are still in the specialty products category and are limited edition models. The company needs a cash generating product as its free cash flow (FCF) has been negative since 2017 and while the recent trend is towards a positive FCF, the debt to equity ratio has gone from a fairly steady 20% to almost 90% in Q220.
Figure 1: LG’s Financial Performance
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