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LG Adds Touch to Its Transparent OLEDs
June 29, 2020
LG continues to pursue transparent displays for signage and used Infocomm 2020 Connected in Fairfax, Virginia to tout a completely see-through OLED touchscreen, reports detail. It also took the opportunity to present its LG LED Cinema Display at the event. The transparent OLED panel transmittance level of 38-percent. For a quick comparison, a Google search reveals that the average pair of sunglasses has a transmittance of just 15 to 25-percent. There is a great degree of variance with regard to sunglasses. But that essentially means that more light passes through the back end of the display than the average pair. The constrain for LG is that the panels are bottom emissive, which means that the maximum aperture ratio is constrained by the amount of the sub-pixel taken by the TFTs and the capacitor. If LG used a top emission structure, the aperture ratio could perhaps be doubled.
LG says its transparent display is optimized for stores, airports, and museums. And it says that multiple screens can be attached side-by-side for more coverage. As noted above, the screens are also touch-enabled and can be used for interactions by customers or visitors to those locales, although COVID-19 might preclude the touch enabled feature in a public environment unless someone wiped it down after each use. LG said the digital signage built on the new platform has recently been shipped to at least one store, one operated by Texas-headquartered sports entertainment company Topgolf.
Secondary to the new transparent touchscreen, the company also showed the LG Micro LED Cinema Display, which was brokered in a deal with Taiwanese Showtime Cinemas, marking the first time LG's cinema-specific display, measuring just under 46-feet wide and 23-feet tall, has been put into a movie theater. The displays are Dolby-Atmos ready, 4K resolution panels that outdo standard digital projectors in a few different ways, the company says. The company says it meets the highest standards around for content 'security and DCI certification due in part to the work between Dolby, which integrated of Dolby's IMS3000 Integrated Media Server with the panel.
If the introduction of the transparent panels goes over well at Topgolf, they could crop up at more of the company's 50 locations and prompt their use elsewhere in the US. Similarly, if LG's LED Cinema Display hold up well in Taiwanese theaters, more partnerships could soon be brokered with other theaters worldwide.
June 29, 2020
LG continues to pursue transparent displays for signage and used Infocomm 2020 Connected in Fairfax, Virginia to tout a completely see-through OLED touchscreen, reports detail. It also took the opportunity to present its LG LED Cinema Display at the event. The transparent OLED panel transmittance level of 38-percent. For a quick comparison, a Google search reveals that the average pair of sunglasses has a transmittance of just 15 to 25-percent. There is a great degree of variance with regard to sunglasses. But that essentially means that more light passes through the back end of the display than the average pair. The constrain for LG is that the panels are bottom emissive, which means that the maximum aperture ratio is constrained by the amount of the sub-pixel taken by the TFTs and the capacitor. If LG used a top emission structure, the aperture ratio could perhaps be doubled.
LG says its transparent display is optimized for stores, airports, and museums. And it says that multiple screens can be attached side-by-side for more coverage. As noted above, the screens are also touch-enabled and can be used for interactions by customers or visitors to those locales, although COVID-19 might preclude the touch enabled feature in a public environment unless someone wiped it down after each use. LG said the digital signage built on the new platform has recently been shipped to at least one store, one operated by Texas-headquartered sports entertainment company Topgolf.
Secondary to the new transparent touchscreen, the company also showed the LG Micro LED Cinema Display, which was brokered in a deal with Taiwanese Showtime Cinemas, marking the first time LG's cinema-specific display, measuring just under 46-feet wide and 23-feet tall, has been put into a movie theater. The displays are Dolby-Atmos ready, 4K resolution panels that outdo standard digital projectors in a few different ways, the company says. The company says it meets the highest standards around for content 'security and DCI certification due in part to the work between Dolby, which integrated of Dolby's IMS3000 Integrated Media Server with the panel.
If the introduction of the transparent panels goes over well at Topgolf, they could crop up at more of the company's 50 locations and prompt their use elsewhere in the US. Similarly, if LG's LED Cinema Display hold up well in Taiwanese theaters, more partnerships could soon be brokered with other theaters worldwide.
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