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iPhone 12 Series Ships 100m Units in Seven Months
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Counterpoint Research reports that the iPhone 12 series beat the iPhone 11 series to 100 million by two full months. Around 476,190 of the devices were sold per day. Apple convinced more people than ever to go for the $1,099 top-spec device (not including the 256/512GB variants). 

• iPhone 12 Pro Max sales were 29% of the total series sales. That’s up four percentage points over the iPhone 11 Pro Max last year, and at the same price.
• That’s even with the iPhone 12 Mini being a “failure.” For any other company, having a top 10 selling device in a given month would be an enormous success. For Apple, that means halting production(MacRumors). 
• Overall, it is the fastest-selling iPhone since the iPhone 6

 

​Counterpoint Research says the series sales was “supported by aggressive operator promotions,” in the US, which made up 40% of total iPhone 12 series sales.

• Apple’s margins are the highest in the industry. Its profits have ranged from 60-70% of the entire smartphone industry over the past decade, with Samsung the other major player, leaving the rest of the market fighting for scraps.
• Buying Android devices (outside of Samsung flagships) provides a device much closer to the sum of its parts, with very little fat leftover, especially anything in the mid-range or lower spec.