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Google Purchase of Fitbit Faces EU Antitrust Challenge
July 12, 2020
Reuters sources say EU antitrust investigators will open a full-scale investigation into Google's $2.1B acquisition of Fitbit unless Alphabet offers concessions to address competition concerns. Last year, Alphabet promised not to use Fitbit's user data for Google ads. Similar concessions might be required to prevent the probe. Last month, Australia's antitrust regulator voiced concerns about the acquisition creating barriers to entry. A final decision is expected August 13.
Google Purchase of Fitbit Faces EU Antitrust Challenge
July 12, 2020
Reuters sources say EU antitrust investigators will open a full-scale investigation into Google's $2.1B acquisition of Fitbit unless Alphabet offers concessions to address competition concerns. Last year, Alphabet promised not to use Fitbit's user data for Google ads. Similar concessions might be required to prevent the probe. Last month, Australia's antitrust regulator voiced concerns about the acquisition creating barriers to entry. A final decision is expected August 13.
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