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Google Faces Making Concessions Demanded by EU In Fitbit Deal
July 26, 2020
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The EU wants Google to promise that the health data from the Fitbit products won't be used to "further enhance" Google’s advantage in search overall, and that third parties will have equal access. Europe's antitrust watchdogs had previously extended the provisional deadline to rule on the deal to Aug. 4; if Google balks at the new EU demands, there's likely to be a long investigation.