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Galaxy Note 20 Ultra 5G BOM Prices at $1300 Has $549 BOM
Counterpoint Research has published its analysis of the Note 20 Ultra’s bill of materials claiming that the phone costs just $549 to make. This figure includes the cost of components, assembly, testing, in-box accessories, and the S-Pen. The bill of materials doesn’t include costs related to marketing, licensing, and R&D. Samsung is making 42.3% gross profit on the $1,300 smartphone. Counterpoint’s analysis also points to the Snapdragon 865 Plus chipset, X55 modem, and various RF components setting Samsung back roughly $154, which is in line with cost disclosures from Xiaomi that reported the Snapdragon 865 and X55 combo is double the cost of the Snapdragon 855 and 4G modem, with CEO Lei Jun later saying it cost ~$70 extra over the Mi 9’s silicon. Counterpoint adds that the mmWave 5G version of the Galaxy Note 20 Ultra is more expensive than the sub-6GHz 5G model. “The mmWave variant costs roughly 10% more than the sub-6GHz variant in terms of total component costs,” senior analyst Ethan Qi was quoted as saying. “We’ve also previously seen the mmWave Galaxy S20 lack microSD storage and offer less RAM than the standard S20, ostensibly due to design and price considerations. It’s unclear if the mmWave-toting Note 20 Ultra has suffered from any similar cutbacks.” Samsung is making a tidy profit with every Galaxy Note 20 Ultra sold
Counterpoint Research has published its analysis of the Note 20 Ultra’s bill of materials claiming that the phone costs just $549 to make. This figure includes the cost of components, assembly, testing, in-box accessories, and the S-Pen. The bill of materials doesn’t include costs related to marketing, licensing, and R&D. Samsung is making 42.3% gross profit on the $1,300 smartphone. Counterpoint’s analysis also points to the Snapdragon 865 Plus chipset, X55 modem, and various RF components setting Samsung back roughly $154, which is in line with cost disclosures from Xiaomi that reported the Snapdragon 865 and X55 combo is double the cost of the Snapdragon 855 and 4G modem, with CEO Lei Jun later saying it cost ~$70 extra over the Mi 9’s silicon. Counterpoint adds that the mmWave 5G version of the Galaxy Note 20 Ultra is more expensive than the sub-6GHz 5G model. “The mmWave variant costs roughly 10% more than the sub-6GHz variant in terms of total component costs,” senior analyst Ethan Qi was quoted as saying. “We’ve also previously seen the mmWave Galaxy S20 lack microSD storage and offer less RAM than the standard S20, ostensibly due to design and price considerations. It’s unclear if the mmWave-toting Note 20 Ultra has suffered from any similar cutbacks.” Samsung is making a tidy profit with every Galaxy Note 20 Ultra sold
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