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Disney's Studiolab To Use LG OLED TVs In Developing Advanced Storytelling Techniques
LG Display and Disney's StudioLAB department will cooperated by giving Disney "access to the latest advancements in OLED technology" and "new production tools", in order to create new kinds of viewing experiences "tied to the Studio's film releases". StudioLAB is an incubator for storytelling techniques using the latest next-gen technology so using OLED panels offers a host of viewing advantages, such as its exceptional brightness control, deep blacks, high contrast and excellent color. OLED panels are often used as mastering monitors by Hollywood studios; which is the main selling point of the Panasonic HZ2000, touted by Hollywood colorist Stefan Sonnenfeld, who worked on Star Wars movie The Force Awakens, among other blockbuster films. “The OLED suite of products provides us with the picture quality that we need to ensure the best viewing experience possible for our filmmakers and our fans,” said Eddie Drake, Head of Technology at Marvel Studios. “Whether we are evaluating contrast and color accuracy or testing extreme viewing angles, OLED displays have demonstrated why their exceptional picture quality is in a league of its own, and we look forward to seeing how OLED technology advances for years to come.” StudioLAB's director of innovation partnerships, Matthew Deuel, writes that "we need to quickly develop and test new types of experiences, now more than ever". There's an eternal race to create the next big thing in cinematic viewing, even to the point of folly. StudioLAB does work on a number of VR, AR and MR (experiences, so it's possible there may be some overlap with micro OLED displays.
LG Display and Disney's StudioLAB department will cooperated by giving Disney "access to the latest advancements in OLED technology" and "new production tools", in order to create new kinds of viewing experiences "tied to the Studio's film releases". StudioLAB is an incubator for storytelling techniques using the latest next-gen technology so using OLED panels offers a host of viewing advantages, such as its exceptional brightness control, deep blacks, high contrast and excellent color. OLED panels are often used as mastering monitors by Hollywood studios; which is the main selling point of the Panasonic HZ2000, touted by Hollywood colorist Stefan Sonnenfeld, who worked on Star Wars movie The Force Awakens, among other blockbuster films. “The OLED suite of products provides us with the picture quality that we need to ensure the best viewing experience possible for our filmmakers and our fans,” said Eddie Drake, Head of Technology at Marvel Studios. “Whether we are evaluating contrast and color accuracy or testing extreme viewing angles, OLED displays have demonstrated why their exceptional picture quality is in a league of its own, and we look forward to seeing how OLED technology advances for years to come.” StudioLAB's director of innovation partnerships, Matthew Deuel, writes that "we need to quickly develop and test new types of experiences, now more than ever". There's an eternal race to create the next big thing in cinematic viewing, even to the point of folly. StudioLAB does work on a number of VR, AR and MR (experiences, so it's possible there may be some overlap with micro OLED displays.
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