Vertical Divider
Musing on Materials
Cynora, Revamps Business Strategy— Shifts from a TADF Developer to an OLED Materials Supplier
March 15, 2020
We had an opportunity to speak with Adam Kablanian, the new CEO of CYNORA together with Andreas Haldi, Chief Marketing Officer, regarding their recent introduction of a commercial fluorescent blue. Kablanian’s intent is to increase the company’s emphasis on becoming an OLED material supplier independent of the technology. He wants to create the infrastructure to develop, produce, sell and support material. Their previous efforts to concentrate on a TADF blue was too narrowly focused and was dependent on solving a technology problem that could take its time.
Kablanian believes the team is capable of much more and needs to get into the market before the blue triplet emitter problem is solved. CYNORA, which has funding from both Samsung and LG has developed a blue fluorescent material that has been tested by panel makers to achieve 15% higher efficiency than current products from competitor’s Idemitsu Kosan and SFC with the same color point and lifetime. The new product is currently undergoing qualification by a number of panel makers and expectations are it could be used in products as early as Q121. CYNORA will provide the dopant and claim it is compatible with hosts currently used by panel makers.
They are also developing a TADF green material, which would be competitive with UDC’s green due to its narrower light spectrum and a cost that could be as much as 50% lower than phosphorescent material, with no royalties. Panel makers are expected to welcome a second source and Kablanian reports the material will be ready for qualification by late 2020 or early 2021. Samsung, LG and BOE have license agreements with UDC that expire in 2022, so a green TADF material that has been qualified could have a material impact on UDC’s future license agreements. Given their current limited resources they are not yet targeting TADF red, which generates much less revenue than either green or blue.
Cynora, Revamps Business Strategy— Shifts from a TADF Developer to an OLED Materials Supplier
March 15, 2020
We had an opportunity to speak with Adam Kablanian, the new CEO of CYNORA together with Andreas Haldi, Chief Marketing Officer, regarding their recent introduction of a commercial fluorescent blue. Kablanian’s intent is to increase the company’s emphasis on becoming an OLED material supplier independent of the technology. He wants to create the infrastructure to develop, produce, sell and support material. Their previous efforts to concentrate on a TADF blue was too narrowly focused and was dependent on solving a technology problem that could take its time.
Kablanian believes the team is capable of much more and needs to get into the market before the blue triplet emitter problem is solved. CYNORA, which has funding from both Samsung and LG has developed a blue fluorescent material that has been tested by panel makers to achieve 15% higher efficiency than current products from competitor’s Idemitsu Kosan and SFC with the same color point and lifetime. The new product is currently undergoing qualification by a number of panel makers and expectations are it could be used in products as early as Q121. CYNORA will provide the dopant and claim it is compatible with hosts currently used by panel makers.
They are also developing a TADF green material, which would be competitive with UDC’s green due to its narrower light spectrum and a cost that could be as much as 50% lower than phosphorescent material, with no royalties. Panel makers are expected to welcome a second source and Kablanian reports the material will be ready for qualification by late 2020 or early 2021. Samsung, LG and BOE have license agreements with UDC that expire in 2022, so a green TADF material that has been qualified could have a material impact on UDC’s future license agreements. Given their current limited resources they are not yet targeting TADF red, which generates much less revenue than either green or blue.
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