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BOE Gets Orders for Flexible OLEDs from Both Samsung Mobile and Apple
 
BOE is preparing to supply its OLED flexible displays for Samsung Mobile’ smartphones and become a threat to SDC’s hold on the OLED industry . Samsung Mobile plans to use BOE’s flexible OLEDs for part of the mid-range Galaxy M series models to be released in the second half this year. Samsung Electronics also selected relevant components such as driver IC and touch IC for BOE’s OLED displays. The schedule for production has also been set for July. BOE has yet to succeed in making its OLED brand known. As flexible OLED requires advanced techniques, the company had faced issues such as yield and quality despite making aggressive investments. BOE started to run its OLED business through Huawei. Its strategy was to become competitive in its OLED business by working with other Chinese companies. When the U.S. government imposed sanctions on Huawei, BOE first looked to Apple and in 2021 is expected to ship 9m OLED displays. With that win in hand, they were able to convince Samsung Mobile to qualify their flexible OLED displays, which will be priced lower than sister company, SDC.