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BOE and CSoT Fail Samsung Mobile’s Quality Screen
June 21, 2020
Only two weeks ago, DSCC reported BOE signed an agreement with Samsung Samsung’s Mobile’s to supply OLED displays after BOE submitted sample panels for evaluation. BOE OLED products did not pass the quality screen and were rejected nor were they able to pass Apple’s quality test. Samsung Mobile is under significant pressure to lower the BOM while maintaining or improving its flagship line’s feature set, while Samsung Display is focused on maintaining volume, price and profitability. These types of negotiations have gone on for years, but rarely do they get reflected in the press, except that DSCC folks in Korea got wind of the project and broke the story, before the quality screen failure.
Samsung Mobile also selected ChinaStar as the provider for its upcoming Galaxy M41 low-priced smartphone, making it the first time Samsung would an OLED panel supplier other than from Samsung Display. While no official word has been given, either for ChinaStar’s use, sources inside Samsung are now saying that the entire M41 project has been cancelled, including the supply agreement with ChinaStar, and they will build the M51, a new model. ChinaStar also submitted flexible OLED panels to Samsung for the M51 project but did not pass quality assurance tests, with the company sourcing the M51 project from Samsung Display. The flexible screen was to be 6.67” with FHD+ (1080 x 2340 pixels) resolution and 19:5:9 aspect ratio. The same panel is in high-end smartphones like Xiaomi’s Mi 10 series and the Edge series When SDC exited the small/medium LCD market, both Chinese suppliers provided LCD displays to Samsung Mobile for low-priced LCD models and both Xiaomi and Motorola (MSI)use ChinaStar’s 6.67” flexible OLED display, which was considered for the Galaxy A41. BOE was also in consideration for the Galaxy M series, along with other Chinese rivals, and will be considered for the Galaxy S line next year, as Samsung Mobile tries to lower its BOM. SDC, however, continues to raise the bar with under display camera capability, Y-OCTA and higher performing emitter materials, which is why the Chinese have some success with the mid-range and none with the Galaxy S Series or the Folds as yet. From: SCMR, LLC
June 21, 2020
Only two weeks ago, DSCC reported BOE signed an agreement with Samsung Samsung’s Mobile’s to supply OLED displays after BOE submitted sample panels for evaluation. BOE OLED products did not pass the quality screen and were rejected nor were they able to pass Apple’s quality test. Samsung Mobile is under significant pressure to lower the BOM while maintaining or improving its flagship line’s feature set, while Samsung Display is focused on maintaining volume, price and profitability. These types of negotiations have gone on for years, but rarely do they get reflected in the press, except that DSCC folks in Korea got wind of the project and broke the story, before the quality screen failure.
Samsung Mobile also selected ChinaStar as the provider for its upcoming Galaxy M41 low-priced smartphone, making it the first time Samsung would an OLED panel supplier other than from Samsung Display. While no official word has been given, either for ChinaStar’s use, sources inside Samsung are now saying that the entire M41 project has been cancelled, including the supply agreement with ChinaStar, and they will build the M51, a new model. ChinaStar also submitted flexible OLED panels to Samsung for the M51 project but did not pass quality assurance tests, with the company sourcing the M51 project from Samsung Display. The flexible screen was to be 6.67” with FHD+ (1080 x 2340 pixels) resolution and 19:5:9 aspect ratio. The same panel is in high-end smartphones like Xiaomi’s Mi 10 series and the Edge series When SDC exited the small/medium LCD market, both Chinese suppliers provided LCD displays to Samsung Mobile for low-priced LCD models and both Xiaomi and Motorola (MSI)use ChinaStar’s 6.67” flexible OLED display, which was considered for the Galaxy A41. BOE was also in consideration for the Galaxy M series, along with other Chinese rivals, and will be considered for the Galaxy S line next year, as Samsung Mobile tries to lower its BOM. SDC, however, continues to raise the bar with under display camera capability, Y-OCTA and higher performing emitter materials, which is why the Chinese have some success with the mid-range and none with the Galaxy S Series or the Folds as yet. From: SCMR, LLC
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