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Musing-Weekly Newsletter

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Apple Treats OLEDs as the Low Priced Spread
 
In a research note analyst Ming-Chi Kuo claims that Mini-LED displays will be used in the MacBook Air by 2022, while the 2022 iPad Air will feature an OLED display. Kuo said that Apple will adopt Mini-LED displays for the new iPad Pro, while other iPad models will switch to OLED displays, beginning with iPad Air next year. Mini-LED panels offer similar contrast to OLEDs, but don’t suffer from burn-in when presenting static images. However, since Mini-LEDs are more expensive, Apple will use OLEDs on the cheaper iPads, which includes the iPad Air and the entry-level iPad. The cost for the new panels will be close to what Apple currently pays for LCD panels used in the iPad Air.

Apple has no plans to bring OLED to its productivity devices because of burn-in concerns, which could be more noticeable by users who work with the same software for hours. Kuo says that the MacBook Air will also get a Mini-LED display by 2022, which will also boost the adoption of this technology.
 
The logic here is questionable as the potential “burn-in” for the lower cost iPad models is no different than for the high cost models, since they have the same user modes.  Is Apple really telling its customer base that its OK for burn-in on standard iPad and on the Pro model?

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