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Africa and Latin America Feature Phone Shipments Up 26% Y/Y in Q420
Driven by the momentum generated by the reopening of markets and new product launches and partnerships by operators in Africa and Latin America, the global smart feature phone shipments grew 26% in Q4 2020 to reach the pre-pandemic level, according to Counterpoint’s Smart Feature Phone Tracker. The market experienced a dip in Q2 2020 followed by a resurgence in Q3 which laid the foundation for the growth in Q4 2020. The market was helped by a renewed focus of India’s Reliance Jio after the dip in Q2 2020. As a result, the Indian market led the shipments with a 63% share of the global market in Q4 2020. Europe and the Middle East and Africa (MEA) also showed encouraging signs with positive quarterly growth of 28% and 398% respectively.
Figure 1: Feature Phone Shipment Growth
Driven by the momentum generated by the reopening of markets and new product launches and partnerships by operators in Africa and Latin America, the global smart feature phone shipments grew 26% in Q4 2020 to reach the pre-pandemic level, according to Counterpoint’s Smart Feature Phone Tracker. The market experienced a dip in Q2 2020 followed by a resurgence in Q3 which laid the foundation for the growth in Q4 2020. The market was helped by a renewed focus of India’s Reliance Jio after the dip in Q2 2020. As a result, the Indian market led the shipments with a 63% share of the global market in Q4 2020. Europe and the Middle East and Africa (MEA) also showed encouraging signs with positive quarterly growth of 28% and 398% respectively.
Figure 1: Feature Phone Shipment Growth
(Source: Counterpoint)