LG’s Amazing 77” OLED TV Doesn’t Come Cheap
July 3, 207
In a project for the South Korean government, LG has unveiled the world’s first flexible 77-inch 4K Ultra HD OLED display. The display can bend and is flexible, kind of like a rubber mat. This isn’t the first flexible OLED display, but it is the first to be made at such a large size. LG says that its display can be bent up to 80 degrees before the picture begins to be affected. LG managed to beat Samsung in a bid to work with the government on the Future Flagship Program. The program involves developing displays, such as this one, that could be used in a wide variety of scenarios. A South Korean official said they could be used in future architecture, automobiles, and even healthcare facilities. The flexible display could be used for 'smart signage'; as smart desks at workplaces; or as a virtual mirror, perhaps in retail scenarios. It seems more likely to be used in those capacities than on the traditional wall space in the living room. What is particularly interesting about the screen is that it is 40% transparent, making it more suitable for some of these commercial applications, such as the mirror shown in the picture above. It has not been confirmed by LG when they will fully commercialize the display. The productized version of the 77” can be had for a pricey $19,999.
Figure 1: Manufacturing LG’s 77” Flexible Panel