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Smartphone ASP’s Rise 8.5% Y/Y in Q120 and Samsung Leads the Industry
June 21, 2020
The Average Selling Price (ASP) of Samsung smartphones for the first quarter of 2020 increased by 8.5% compared to Q1 of last year, reports Strategy Analytics. Compared to the last three months of 2019, the ASP is up 20.7%. This is the highest ASP for Samsung in the last 6 years. Specifically, in Q1 2020 Samsung’s average selling price was $292, compared to $247 last year, $251 the year before and $243 in 2017.
Q1 is when Samsung launches the new Galaxy S models, so it sells a lot of premium phones, which brings up the average. It’s not just the new S-series, this year saw the launch of the Galaxy Z Flip and wider availability of the Galaxy Fold (which was beset with problems in 2019). The two foldables are the most expensive phones in Samsung’s line up, which also nudged the ASP higher.
Samsung took in 22.1% of the global revenue, up from 21.7% in Q1 last year and 14.4% in Q4. However, Apple remains the biggest earner, with 37.5% of the global revenue. The iPhone 11 was the highest selling model in Q120, followed by the Galaxy A51 and the Redmi Note 8 at 19.5%, 6.8& and 6.6%, respectively.
Table 1: Top10 Global Smartphone Models in Q120
Smartphone ASP’s Rise 8.5% Y/Y in Q120 and Samsung Leads the Industry
June 21, 2020
The Average Selling Price (ASP) of Samsung smartphones for the first quarter of 2020 increased by 8.5% compared to Q1 of last year, reports Strategy Analytics. Compared to the last three months of 2019, the ASP is up 20.7%. This is the highest ASP for Samsung in the last 6 years. Specifically, in Q1 2020 Samsung’s average selling price was $292, compared to $247 last year, $251 the year before and $243 in 2017.
Q1 is when Samsung launches the new Galaxy S models, so it sells a lot of premium phones, which brings up the average. It’s not just the new S-series, this year saw the launch of the Galaxy Z Flip and wider availability of the Galaxy Fold (which was beset with problems in 2019). The two foldables are the most expensive phones in Samsung’s line up, which also nudged the ASP higher.
Samsung took in 22.1% of the global revenue, up from 21.7% in Q1 last year and 14.4% in Q4. However, Apple remains the biggest earner, with 37.5% of the global revenue. The iPhone 11 was the highest selling model in Q120, followed by the Galaxy A51 and the Redmi Note 8 at 19.5%, 6.8& and 6.6%, respectively.
Table 1: Top10 Global Smartphone Models in Q120
Source: Omdia