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Samsung Leads Display Driver Segment w/29.9% Share
October 28, 2019
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Samsung Electronics has maintained its lead in the display driver integrated circuit market in the first half this year, according to news reports on Oct. 21.
Samsung has kept the lead in the driver  (DDIC) segment since 2002.  Yonhap News Agency said Samsung earned $560 million from its DDIC business in the second quarter this year, up 21.1 percent on-year, taking the top spot in the global market. 


The figure accounted for 29.9 percent of the entire sales generated in the global market. Taiwanese chipmakers Novatek and Himax Technologies, which earned $379 million and $141 million, respectively, came second and third. Silicon Works, an affiliate of Seoul-based LG Group, and Sitronix Technology of Taiwan, took the fourth and fifth spots by earning $140 million and $170 million, respectively. The report showed that one out of four smartphones -- both LCDs and OLEDs -- in the global market utilized Samsung’s display drivers with a market share for OLED DDIC of 95 percent in the OLED smartphone sector. Samsung, which has been leading the global DRAM segment, aims to become a top player in the non-memory chip businesses, including those for DDICs and mobile processors amid the prolonged slump in the memory chip market.  

Samsung’s semiconductor business unit saw its operating profit hit a record low, in the past three years, of 3.4 trillion won ($2.9 billion) in the second quarter due to inventory adjustment by its customers and weak demand in the chip sector. The third-quarter operating profit will likely be similar to the second quarter figure despite the disappointing performance of the DRAM business thanks to robust sales of non-memory chips. “The DRAM business is expected to see its margin further decrease in the third quarter, but Samsung’s other business divisions, including NAND and System LSI, are likely to post improved profits,” said Kwon Seignorial, an analyst from DB Financial Investment. 
From: heraldcorp
 
Figure 1: DDIC Attached to Panel

Source: Samsung