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Samsung #1 in August Global Smartphone Shipments with 22% Share
Samsung took the top spot in the global smartphone market in August, accounting for 22% of the market share according to Counterpoint’s latest Monthly Market Pulse report. Samsung had a 19.2% share in Q220, falling behind Huawei with 19.5%. But in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country.
Table 1: Q330 India Smartphone Shipments, Share, Growth
Samsung took the top spot in the global smartphone market in August, accounting for 22% of the market share according to Counterpoint’s latest Monthly Market Pulse report. Samsung had a 19.2% share in Q220, falling behind Huawei with 19.5%. But in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country.
Table 1: Q330 India Smartphone Shipments, Share, Growth
Samsung widened the gap with market No. 2 Huawei. After achieving its highest global share of 21% in April, Huawei’s market share is expected to fall further in the future due to US trade sanctions.
Figure 1: Global Smartphone Monthly Market Share (Apr 2020 vs. Aug 2020)
Figure 1: Global Smartphone Monthly Market Share (Apr 2020 vs. Aug 2020)
