PMOLED Displays Find New Markets and New Growth
January 06, 2019
The popularity of PMOLED panels is growing due to the customization of niche markets where order volumes are small and yet product designs are diverse.
The narrowing of price gaps between PMOLED and STN LCD have contributed to a growing trend for the former to replace the latter, as the production cost per inch for PMOLED panels currently stands at US$1-2 compared to US$0.6 per inch for STN LCD. Competition in the PMOLED sector is not as cutthroat as that in the STN LCD or TFT LCD sectors because about 90% of the world's PMOLED four major makers - RiTdisplay and WiseChip Semiconductor in Taiwan, and Visionox and Truly Optoelectronics in China, currently dominate market. Other PMOLED suppliers, including Pioneer, Futaba, and Nippon Seiki, are relatively small. Buoyed by the growing wearable device market, the market share of the PMOLED panels in the sub-3-inch display device market climbed to 18% in 2017 and will climb higher in 2018 and beyond, said the sources. RiTdisplay said its PMOLED panels are mainly used for medical, industrial, automotive, networking and wearable applications currently. The company plans to ramp up its production capacity by 15-20% in 2019 in order to cash in on increasing demand from these sectors, according to company CEO DC Wang.
Figure 1: PMOLED Fitness Bands
Photo: Michael Lee, Digitimes, December 2018