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Musing on Displays
 
LCD Panel Revenue, Shipments and ASP Up M/M in July

Panel prices were up in July with monitors and notebook panel prices up 0.2% and 0.4% sequentially, respectively. TV panel prices rose 6.5%, after June’s TV panel price increase of +3.9%. LCD TV panel shipments were up 0.4% sequentially to 23.7m units. China’s shipments  decline in panel sales growth sequentially after two very strong months.  In total the panel space (inclusive of both large and small panel sales, there was 9% sequential revenue growth. 
 
Table 1: Aggregate TV Panel Pricing & ROC - 2019 and 2020 YTD

BOE, CEC-Panda and CSoT’s  large panel production had negative sequential sales, while all other panel makers were up 2% to 11%. 2H20 is expected to be up 7.25% sequentially in terms of overall panel sales, which would put the year down ​2.2%.  This scenario anticipates normalized demand for monitors and notebook demand slowing in 4Q, while TV demand peaks in September, with a small demand refresh in December in anticipation of Chinese New Year, which falls on February 12, 2021.  Included are stronger 3Q smartphone panel shipments, peaking a bit later than usual due to Apple iPhone delays, boosting 4Q a bit above the norm, and a relatively modest back-to-school holiday season. From: SCMR LLC