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Apple Shifting Revenue Emphasis Away from iPhones
February 11, 2019
In Q118, China represented 20.3% of Apple’s total revenue, one year later it was 15.6%, down 26.7%
Table 1: Apple Revenue by Region
February 11, 2019
In Q118, China represented 20.3% of Apple’s total revenue, one year later it was 15.6%, down 26.7%
Table 1: Apple Revenue by Region
Source: Apple 10-Q
Given the modest 2018, iPhone performance, Apple might need to re-evaluate the need to target high margins, or look at lower prices to return to unit sales growth.
Figure 1: Apple’s Sales Growth by Product Category
Source: Apple 10-Q
Figure 2: Apple’s Revenue by Product Category
Source: Apple 10-Q