Lenovo to Bring Back the Motorola Razr
January 20, 2019
The Motorola Razr, once the largest selling phone is being revived with foldable display but it could cost more than an iPhone XS Max. The Motorola Razr could be making a comeback as part of a deal between Lenovo and Verizon in the near future, but the iconic flip phone's return could introduce a foldable display as part of its redesign, as well as a hefty price tag of $1,500 that outweighs even the iPhone XS Max.
Largely considered as one of the coolest mobile phones on the market before the arrival of Apple's iPhone, the Motorola Razrwas a hugely popular product line that sold more than 130 million units globally following its launch in 2004. While Razr effectively died off because of the popularity of the iPhone, Motorola's hinged mobile device is thought to be making a limited comeback.
Motorola Mobility owner Lenovo is planning to produce a revived version of the Razr that features a foldable display, according to sources of theWall Street Journal. The smartphone is currently undergoing testing and the launch timing could still change, but it is anticipated to launch in February.
Figure 1: Motorola Razr V3m
It is thought Verizon has an exclusive deal to sell the new Razr models in the United States, with Lenovo tipped to produce as many as 200,000 units. It is unclear if that level of production is for global sale or just via Verizon. It is unclear exactly how a foldable display would be implemented in the new Razr, but as it is a flip phone, it is plausible the design involves a full-body screen with a flexible section in the middle to allow it to fold up. Notably, it was suggested that the updated version will have a price starting from $1,500, which the cost of the new Motorola Razr at more than a top-specification iPhone XS Max, which could limit its reach. This is not the first attempt at reviving the Razr brand to a modern audience. In 2011, Motorola worked with Verizon on the Droid Razrand other devices, though they took the form of a standard large-screen smartphone instead of a clamshell design.