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2021 Smartphone Revenue Expected to be Up 13% Y/Y
Global smartphone wholesale revenue will increase 13% on year in 2021, the highest revenue growth in six years, according to Strategy Analytics. Global smartphone wholesale revenue decreased 5% in 2020 as a result of the pandemic and will continue to rise in the following years after the strong rebound in 2021. Global smartphone shipments are forecast to grow 7% Y/Y to 1.4 billion units in 2021, while smartphone wholesale ASP will rise 6% to US$294, Strategy Analytics indicated. As a result, global smartphone wholesale revenue will exceed US$400B. "We expect the ultra-premium segment (US$600 wholesale and above) to perform particularly well due to iPhone 12's super cycle, and to contribute to almost half of the overall wholesale revenues this year," noted Linda Sui, senior director at Strategy Analytics.
Table 1: April’21 Small & Medium Panel Price Trends
Global smartphone wholesale revenue will increase 13% on year in 2021, the highest revenue growth in six years, according to Strategy Analytics. Global smartphone wholesale revenue decreased 5% in 2020 as a result of the pandemic and will continue to rise in the following years after the strong rebound in 2021. Global smartphone shipments are forecast to grow 7% Y/Y to 1.4 billion units in 2021, while smartphone wholesale ASP will rise 6% to US$294, Strategy Analytics indicated. As a result, global smartphone wholesale revenue will exceed US$400B. "We expect the ultra-premium segment (US$600 wholesale and above) to perform particularly well due to iPhone 12's super cycle, and to contribute to almost half of the overall wholesale revenues this year," noted Linda Sui, senior director at Strategy Analytics.
Table 1: April’21 Small & Medium Panel Price Trends
Table 2: April’21 Large Panel Price Trends
